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marco marandiz
@allthingsmarco
, 4 tweets, 1 min read Read on Twitter
"The Bible is better than Pinterest" - Yeezy

What a way to kick off this interview 😯

"There's a little bit of Lamborghini in everything I do. Yeezy is the Lamborghini of shoes."
Interview: "Say we're looking at 2000 shoes. How many of these are prototypes that won't be available to the masses?"

Kanye: "I'm not a numbers guy." LOL
I grew up on Kanye. College Dropout was the first album that starting shaping me as a man.

It's cathartic to see Kanye find himself again in Yeezy's after years of what looked like manic behavior and general insensitivity.

He's back to the art. Leaving the ego behind.
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marco marandiz
@allthingsmarco
I look at a bunch of DTC brands everyday, and I’m starting to realize that:

1/ The best categories are flexible
2/ The best founders are solution agnostic
3/ The best companies are ambitious beyond their vertical

A thread…
VC backed DNVB staying power has a pretty clear requirement: category ownership and founder ability to expand beyond physical goods (i.e. tech, insurance, hospitality, etc.)

There are many motivators, but the most critical one is financial.
Let’s carry on from where I left off with @away. The luggage is $250-500. With a lifetime guarantee on these bags, each customer will only ever buy one bag at each size.
Read 18 tweets
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marco marandiz
@allthingsmarco
Away is owning the door-to-door travel experience, not the destination.

👩‍✈️At this time, make sure your seat backs and tray tables are in their full upright position as we prepare for takeoff. We’ll be flying through @Away’s content, product, messaging, and brand positioning 🧳🛫
The desire to see the world is as old as time. But our ability to see it, relative to human history, has only emerged in the last few moments. Away isn’t about cheap hotels or convenient cabs.
They’re about doing the whole thing in style and making it seem effortless - not only to your friends, but to yourself.

Instagram was made for Away’s product lines. It’s easily consumable and aspirational content. Showcasing both the destinations and the way you get there.
Read 17 tweets

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