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ᴅᴀᴠɪᴅ ᴘᴇʀᴇʟʟ ✌
@david_perell
, 3 tweets, 2 min read Read on Twitter
~ New article ~

@mrsharma and I wrote about the playbook for DTC brands who want to partner with Amazon.

Themes of the essay:

• Advertising funnels
• How to partner with Amazon
• Why content boosts advertising efficiency

Enjoy!

perell.com/blog/amazon-ar…
Some stats:

1. Amazon launched 66 private label brands in 2018.

2. Amazon has ~ 100 million square feet of distribution center space across the United States.

3. Amazon now controls more than 550 brands, and 68% of them are apparel-focused.
Amazon’s advertising business is growing fast.
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More from @david_perell see all

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ᴅᴀᴠɪᴅ ᴘᴇʀᴇʟʟ ✌
@david_perell
First time in Detroit.

Never seen a city with so much local pride.
Wow.

In 1941, Detroit had a bigger economy than any foreign country except Britain, France, Germany, and possibly the Soviet Union.
The Detroit Industry Murals by Diego Rivera.
Read 5 tweets
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ᴅᴀᴠɪᴅ ᴘᴇʀᴇʟʟ ✌
@david_perell
My rules for reading:

- Avoid most of the news
- More books, fewer articles
- Read books with friends so you can discuss them
- If 3 friends recommend a book, read it

Find trusted sources for recommendations.

My favorites: @tylercowen and @TheBrowser

Game-changing strategies.
@tylercowen @TheBrowser Three more rules:

- Good writing starts off good. If the beginning of piece stinks, stop reading it.

- Old blog posts that people still share are usually excellent.

- You’ll have more interesting ideas if you read things that other people aren’t reading.
@tylercowen @TheBrowser perell.com/blog/choose-re…
Read 3 tweets
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ᴅᴀᴠɪᴅ ᴘᴇʀᴇʟʟ ✌
@david_perell
A well-written sentence can change your life.

With the stroke of a pen, you can build your network, improve your thinking, and create opportunities for yourself.

Best of all, it's easy to start writing. All you need is discipline.

Learn to write.
New article: "Why You Should Write"

perell.com/blog/why-you-s…
"If you wish you would take something more seriously, do it publicly. Social pressure forces you to up your game.”

- @JamesClear
Read 3 tweets

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Eugene Gu, MD
@eugenegu
Want to earn essentially $300-500 per hour to just do the right thing and advocate for women’s reproductive freedom? We’re hiring influencers to work from home part-time. It should not interfere with your normal day-to-day work schedule. DM or reply if you’re interested!
Some of you asked if the compensation can be directed to a charity of your choice or to a person in financial need of your choice and the answer is yes. We can certainly do that and thank you for being such awesome human beings.
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Victoria Brownworth 🏳️‍🌈
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#NEW: @aurabogado reports that DHS is farming out children of migrants.
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Read Aura's piece and her thread. 📌📌📌 This just gets worse and worse.
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Matthew Gertz
@MattGertz
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ARC 2020
@ARC2020eu
#NEW on ARC2020: #CAP & #MFF | Eco-Spin without Public Goods Substance.
Its been 2 weeks since the MFF proposals, here's our round up of some of the perspectives so far.
All perspective-givers tagged in picture.
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Why @AnnikaAhtonen of @epc_eu
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G. Elliott Morris📈🤷‍♂️
@gelliottmorris
#New PA cong. map increases D chance of winning the House majority by 4%. They only need a 6.8% generic ballot margin now (down from 7.7) to be favored.

Diff. will be closer to 10% in Nov when uncertainty from polls is ⬇️. Redraw is a very big deal.

One major reason the new PA map is such a big gain for Democrats is that it solidifies, not just tips, PA districts in Philly burbs. Also creates one additional vulnerable R district. (Easily seen in this map made by @JMilesColeman)
My forecasting model will have new PA map in the near future. This is not just a simple switch; it’s a coding redesign, restructuring of input, & drawing new geographic files. Takes a while (for me, a student).

In the meantime, just add 3-4% to the model: bit.ly/2018_house
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Catherine Walsh
@gurriersread
Oh the geezers are hard at it grafting media, it's always great to have easy scapegoats "North Korean cyber gangs.." a.msn.com/01/en-ie/AAt9g…
2/"Mr Murphy’s firm was the first in the world to liaise with computer giant IBM over the use of the super-computer ‘Watson’ for real-time--
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