For startups employing e.g. engineers: given that your candidates should evaluate you accordingly, be *extra special* careful to operate like professionals with regards to e.g. interviewing, offers, and negotiation.
Not without violating a confidence, but as someone who has been on hiring side of table and is a capitalist, there are *clearly* things you could do which would be "sharp operating, but we're all sharp operators" in some contexts.
"WHY ARE YOU POISONING THE WELL FOR EVERYONE HIRING ENGINEERS OVER TENS OF DOLLARS. DO YOU THINK THAT WILL BE IN YOUR S-1 AS A SOURCE OF COMPETITIVE STRENGTH. DOES THIS REFLECT YOUR MANAGERIAL COMPETENCE WITH RESPECT TO YOUR AGENTS."