First keybote: The design of meaning for the future of humanity by @kateo
#UXAustralia #uxa19 #uxaus2019
@upfrontglobal
How can humanity prepare for an increasing tech and data driven future?
And even when we do switch the conversation is not usual that we address the questions of humanity in the same context of business.
Everywhere interesting where the physical and digital world connect through the data captured in the human experiences.
Analytics are people.
Often when we're looking at data we disconnect them frombthe real people they are.
The way technology makes it to the mainstream and scale is after a business invests in them.
What does it mean to be human?
What one world encapsulates being human?
Creativity/problem solving/innovation (not many in the audience)
Empathy/love (a lot of hands in the audience, but not all)
Confirm Humanity - re-captcha
Nonhuman animals are capable of being empathetic and live one another.
Machines are able to show empathy and love.
Therapy bots exist for people to begin their therapy journey in a low stakes environment. Is that empathy? Or is it behaving as if empathy?
What's the difference between art and things made to look like art?
How do you extend to notion of meaning to experiences?
Kate's done work with automation companies who are doing great at removing the need for physical labour which is unsettling.
Amazon acquired wholefoods.
They plan to open 3000 AmazonGo stores by 2021.
What does the dominant experience mean for humanity?
Experience at scale changes culture.
Experience at scale IS culture.
The experiences you're creating are creating culture and you need to be aware of the impact it will have
What is true and what is weird.
Anywhere you have not defined what meaningful is absurdity grows
Not the good absurdity. The endless meetings about nothing absurdity we don't want.
We cannot allow absurdity to scale.
It's great when it's implemented well, and horrible when it's not.
So you need to be aware of unintentional absurdity.
It forces us to recognise that automation is a human and business opportunity and we have to be aware of the problems it presents culturally and strategically.
Purpose is the shape meaning takes in business.
Why are we doing what we're doing?
What are we trying to do at scale?
It allows people to justify big investments in design because the purpose of the organisation is clear.
We cannot allow meaning to be defined by AI and machines.
We are wired for meaning.
It is a powerfully important area where humans are being duped on such a large scale that we don't know what is created for play and what is a conspiracy
Using data ethically and respectfully.
It doesn't help us to use these terms because it compartmentalized the human experience when what we need to do is incorporate it, be holistic and intentional about how we include it
The data we are collecting is real people.
Be very conscious of what you collect and how you're using it.
We are going to have less and less to do with jobs and we need the experiences created by machines to be meaningful.
Use it to make meaning.
Why would we not encode our best selves? Our most enlightened views of the world?
Have the conversations.
What are you trying to achieve at scale?
We can make the best futures for the most people.
It's within our reach.
Kate wants you to feel the sense of hope, that you can make it different, you can make it better.