Thread by @kezio_musoke

#ThreadAlert

1/7 My next thread is mainly about, how to deal with CEOs while designing #InternalCommunications. How do you convince ‘the boss’ that he/she must step forward, meet internal staff regularly and establish personal relationships?

#PRFundiChat
#PRTalk

2/7
In my PR work my, I always start by establishing powerful relationships with top-dogs, reminding them that their communication quality influences their credibility. Employees perceive CEO communication as satisfactory if regarded highly.

#PRFundiChat
#PRTalk

3/7
Effective CEO Communication with staff – that is open, responsive, sincere and respectful can create a sense of empowerment at work. Employees fell appreciated. Tag any CEO you know

#PRFundiChat
#PRTalk

4/7
So how do help your CEO communicate better? Here is my checklist

1⃣Develop internal/ unique engagement strategy
2⃣Prepare regular key messages aligned with business goals
3⃣Speech note/ suitable quotes for pressers and releases

#PRFundiChat
#PRTalk

5/7
Helping your CEO communicate better?

4⃣Media engagement schedule
5⃣Intel briefers (about the industry and competition)
6⃣Regular social media briefs and analytics for temperature and tonality

#PRFundiChat
#PRTalk

6/8
How best can you make your CEO visible more internally?
Here are a few ideas:

✅CEO’s weekly/monthly message/blog (even on LinkedIn)
✅CEO contributing information to a team briefing system
✅CEO appearing at staff events or roadshows
✅CEO column in staff newsletter

7/8

It is also our duty as PR practitioner (depending on the level of your seniority) to encourage CEOs to be open-minded and personally interact with their employees via social media and proactively listen to them.

#PRFundiChat
#PRTalk

8/8

AND LASTLY
Develop metrics to evaluate the effectiveness of internal CEO communication, dialogue with CEO regularly and diagnose problems, document success, and set clear objective for future efforts.

#PRFundiChat
#PRTalk

AND LASTLY LASTLY
As a PR praction-er its your job to position your CEO as a ‘thought-leader’ in the field, industry in which the brand is representing. If you don’t then you failing him/her

#PRFundiChat
#PRTalk