, 3 tweets, 2 min read Read on Twitter
Fitbit is an example of a company struggling to get the "software in a box" business right. Software is eating the world and without a connected relationship with customers it's almost impossible to avoid becoming a commodity. Having telemetry is essential.reuters.com/article/us-fit…
My blog post on "software in a box" is here: 25iq.com/2018/03/10/pel… Steve Jobs said in 2004:

“The more we look at it, for more and more consumer devices the core technology in them is going to be software. More and more they look like software in a box."
The data “exhaust” produced by direct customer relationships (telemetry) is increasingly what makes products and services more valuable and moats sustainable since it is the fuel for machine learning and modern data science. Hardware is hard. google.com/amp/s/25iq.com…
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