Article is spot on- Tuesday’s Dem debate, discussion here on Trump digital ops & fundraising #’s convince me if election were today, 4 more years President Trump nytimes.com/2019/10/20/us/…
Impeachment may be a hot topic in NYC & DC, but the message I’ve heard from others regarding impeachment most often is that of Trump & White House. I have received and routinely seen shared Trump digital ads - they are effective.
Parscale is running a highly effective digital operation, iterating rather than cautiously “focus group” testing, they’ve brought the Trump bubble to Facebook and their operations pay for themselves in part through endless swag sales. Trumps audience carries the message for Trump
I’ve seen few Dem ads, Trump ads find me, Dem ads don’t engage, Trumps do engage me. Trumps ads have a clear message, Dem ads are wonky. Waiting for the smart Dem candidate to just take NowThis videos and forward them saying “I endorse this message”
Dems are challenged by a diverse audience and social media mixed across platforms, but their audience also is not motivated by generic television ads
In sum, Trumps digital operations have scaled & impressive, so much so, will change way foreign governments like Russia seek to do interference in US elections
