, 7 tweets, 3 min read
Appears to me that Government website has markedly toned down the plastering of the “Get Ready for Brexit” campaign on every page. Less emphasis on the date. On actual pages “UK could still leave on October 31st”.

Civil service quick off mark.
Can’t see this little “Brexit: 31 October” logo on the live advertising headers and footers on the Government website either... certainly now of limited prominence
£100m No Deal preparedness ad campaign: a tale in three parts...

September:
“The UK will leave the EU on 31 October 2019”

Early October:
“We’re due to leave on 31 October”

Today:
”We could still leave with No Deal on 31 October 2019”
The other very notable thing - is that the wording now clearly identifies that the preparation by Oct 31st is for possibility of No Deal... others identified that the original ads looked design to elide Brexit with No Deal...
This is what the Government said when the campaign moved in to its second phase at the beginning of the month...

Would be rather interested to see if these digital countdown ads are still running... I suspect not.
all appears to be about to ramp up again in some way judging from Gove comment in Commons: “we must maintain our public information campaign. From tomorrow, this will reflect the renewed urgency of preparation.” ...

Wording will be interesting... “could still leave 31/10” etC??
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