, 13 tweets, 6 min read
Some interesting infographics from e-conomy SEA 2019 report by @Google @Temasek and @BainandCompany
- 570 million people 🇮🇩🇵🇭🇹🇭🇻🇳🇸🇬🇲🇾🇰🇭🇱🇦🇵🇬
- Economic growth ~5% ⚡️ in last 5 years (3% global)
- 360 million internet users🌏 (added 100 million in last 4 years)
- 150 million will turn 15 in next 15 years
- ~10 million joining the mobile age every year🌱
- SE Asians most engaged mobile internet users in world
- Thailand users spent 5+ hours, rest around 4+ hours on mobile internet 📱
- Video consumption for education is growing 📽️
- GMV of the internet economy amounted to 3.7% of the GDP in 2019 (⏫ from 1.3% in 2015 and projected to be 8% in 2025)
- This number of US was 6.5% in 2016
- Indo (at $40B now) internet economy is expected to race to $130B by 2025 📈
Philippines has most room for growth. Internet economy is 2.1% of the GDP, and is expected to hit 5.3% by 2025. The Online Media sector, at 42% annualised growth rate since 2015. Subscription Music and Video Streaming services are especially popular among young Filipinos.
Thailand’s Online Travel sector ranks among the biggest in the region, valued at $7 billion and growing at 17% annualized growth rate. Online Media has been expanding rapidly at 39% CAGR since 2015, buoyed by high engagement on social media and video platforms.
- E-Commerce has been the leader in driving the internet economy and is expected to continue being that
- Ride hailing, online travel and online media are expected to ride the wave in the next 5 years as well 🛵
- 7 metro areas share 52% of SEA's internet economy
- Annual per capita spending is ~$600 in Metros (~$100 in Non-Metros) 💵💳
- 6% of all searches for Internet packages come from Non-Metro areas in Indo
- Expected growth by 2025 is 2x in metros and 4x in non metros
- Food delivery sector has more than doubled in 2019 alone compared to the previous year. Food Delivery We now estimate that it may cross $20 billion by 2025, a growth of about 50 times over one decade. 🍚
- Most new Internet users start off by consuming free content in ad-supported apps. But some eventually end up completing in-app purchases on mobile games and subscribing to Music and Video Streaming Services, all of which have garnered unprecedented interest in Southeast Asia
- Apps with a large and frequently engaged user base are best placed to draw synergy from adding new services on their platforms. After all, they have overcome the toughest challenges of acquiring new customers and building consumer trust in their brands.
- There is Iack of physical banking infra
- There is absence of public registers, identification systems and reliable credit information
- Banking is a tightly regulated sector in many Southeast Asian nations. Competition and innovation, as a result, have been stifled.
Much to be achieved to get a share of consumers' minds, time and wallets!

There is a large opportunity for business and product creators to disrupt and add value in the internet landscape!

Interesting times ahead! ⏩⏩
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