And between extortion and bribery, emphasize extortion.
Why extortion? Because extortion lets you tell a compelling story with a bad guy & a victim.
Thread
That’s extortion, and it's a story that we want to be telling.
(1) A malicious bad guy with a lot of power
(2) Making a threat
(3) To force a vulnerable victim to do something he doesn’t want to do
1) A corrupt President Trump
2) threatening to cancel 391 million in military aid
3) Unless Ukraine, a war torn nation in desperate need of funds, smeared Trump’s political rival.
It’s a story of coercion, abuse, exploitation, and manipulation.
It’s a much more compelling story than “quid pro quo,” or even bribery.
Why? In a typical bribery story, both actors are guilty of seeking illicit gain.
That's a story that doesn't quite pull at your heart strings like a story with a villain and a clear victim would do.
Ukraine is that sympathetic, vulnerable victim.
Ukraine, a poor nation torn apart by war for the past five years.
A nation at war against a powerful foe, Russia.
A nation with a new young president desperate to keep U.S. as an ally.
A nation vulnerable to extortionist demands made by Trump.
With a sympathetic victim, you feel anger & outrage at the villain who is taking advantage of that victim.
You want to tell a story that gets the public to think to themselves, "How could he do that to poor Ukraine?"
But if there’s any chance of getting a conviction, we need to be able to tell the most compelling story about a "bad guy" maliciously inflicting harm on a helpless victim.
The extortion frame lets you tell that story. END