We’re often asked how can you grow your following and engagement on Twitter if you're a CMO or CEO?
This 10-step #TwitterForLeaders thread 🧵 shows how this can be done.
This 10-step #TwitterForLeaders thread 🧵 shows how this can be done.
1. Humanise your brand
Sharing personality on Twitter doesn’t have to mean sharing your personal life.
As well as sharing news about your role / company, Tweet about the things you are passionate about (sport, culture). This demonstrates openness without crossing boundaries.
Sharing personality on Twitter doesn’t have to mean sharing your personal life.
As well as sharing news about your role / company, Tweet about the things you are passionate about (sport, culture). This demonstrates openness without crossing boundaries.
2. Amplify announcements
Twitter is about what’s happening. It is the place to share news about your brand or business. When there is good news to share, go to town. Explain it with a great picture or a short series of Tweets.
Additionally, share...
Twitter is about what’s happening. It is the place to share news about your brand or business. When there is good news to share, go to town. Explain it with a great picture or a short series of Tweets.
Additionally, share...
... any news coverage your announcement receives. This helps amplify your initial news and drives personal engagement.
Likewise, when the news isn’t so good, let your voice be heard. Use Twitter to stay on the front foot.
Likewise, when the news isn’t so good, let your voice be heard. Use Twitter to stay on the front foot.
3. Listen and respond
Using Twitter to show you are listening when you can. This can send a powerful message. People want to know they're being heard.
There are many great examples of this.
Using Twitter to show you are listening when you can. This can send a powerful message. People want to know they're being heard.
There are many great examples of this.
4. Celebrate your network
Reinforce your connections with colleagues and partners.
Tweet about your collaborations and share congratulations about the work people are doing.
It’s an easy way to tip your hat and to give your followers a peek into your day-to-day role.
Reinforce your connections with colleagues and partners.
Tweet about your collaborations and share congratulations about the work people are doing.
It’s an easy way to tip your hat and to give your followers a peek into your day-to-day role.
5. Inspire and influence
Let your followers know about the causes and ideas that inspire you. It’s another way to humanise your account.
Let your followers know about the causes and ideas that inspire you. It’s another way to humanise your account.
6. Recommend good reads
An easy win. As a leader, people want to know what makes you tick. If you hit upon an interesting article or are reading a good book, then share it.
An easy win. As a leader, people want to know what makes you tick. If you hit upon an interesting article or are reading a good book, then share it.
7. Join the conversation
There are lots of easy ways to join the conversation on Twitter. Choose a hashtag that works for you. For instance #MondayMotivation / #MusicMonday #TravelTuesday #WellnessWednesday #WednesdayWisdom #ThursdayThoughts or #FitnessFriday
There are lots of easy ways to join the conversation on Twitter. Choose a hashtag that works for you. For instance #MondayMotivation / #MusicMonday #TravelTuesday #WellnessWednesday #WednesdayWisdom #ThursdayThoughts or #FitnessFriday
8. Thought Leadership
This is a potent way on Twitter to reach a wider audience and build your network.
Thought leadership should seek to educate your followers about issues you are passionate about. People will gravitate towards you as a topic expert.
Some examples:
This is a potent way on Twitter to reach a wider audience and build your network.
Thought leadership should seek to educate your followers about issues you are passionate about. People will gravitate towards you as a topic expert.
Some examples:
i. Create threads on Twitter
Threads are a compelling way of getting your message across.
Threads are a compelling way of getting your message across.
ii. Blogs or published articles
If you are writing something long-form, Twitter is the perfect platform to drive debate around that article and get feedback.
If you are writing something long-form, Twitter is the perfect platform to drive debate around that article and get feedback.
9. Ask questions / Use polls
Sometimes simple Tweets that ask questions work well, because they spark conversation.
Pick a few topics. It could be anything from invaluable skills learnt to books that inspire you.
Sometimes simple Tweets that ask questions work well, because they spark conversation.
Pick a few topics. It could be anything from invaluable skills learnt to books that inspire you.
Polls are another easy way to drive engagement, be it fun or serious.
But don't just take our word for it, listen to these industry leaders.
