gov.uk/guidance/pande…
assets.publishing.service.gov.uk/government/upl…
gov.uk/government/pub…
Use of face masks, stopping large public gatherings, closing schools, advice to healthcare workers, public health behaviours, and so on.
bloomberg.com/news/articles/…
...but they are clearly just one source of advice.
It's not "being run by the Nudge Unit" as some on Twitter have suggested.