Thread by @michaeladdit

SMALL... THREAD.

Instagram Ads Tip🤠💰

BE PATIENT WITH INSTAGRAM!

Dear friend,

The fact that your ads are not working 30 minutes after approval does not mean your ad is bad or Facebook does not like you....

It's rather the opposite. They love you and they want you to...

spend your money with them.

There are two major reasons why your advert may not work on time...

The first,

The Instagram algorithm is trying to figure out the best and most effective way to deliver your advert...

It's trying to put all your interest parameters in place...

so that it can determine the best audience to send your adverts to...

It's an algorithm... it takes some time... in fact, I think you should be worried if your ads start working immediately...

I can even suggest that your Audience targeting was trash... that's probably why..

it worked so fast.

The only time your advert should start working nearly immediately is if you are resuming or repromoting an Advert.

In which case, most of the time... that takes some minutes...

So if your advert is taking some time to work... don't be worried and don't...

condemn your advert...

You should only be worried... if it doesn't work after maybe 24 hours.

Please also note...

When I say work... that means people start responding to it...

Ie, they start engaging with the Advert.

An advert can work... and not convert.

Conversion is when they carry out your desired action...

That is, they get to your imputed destination... be it

WhatsApp
Landing Pages
Website
And so on...

So the fact that an ad works does not mean it will convert.

Back to why your ads may not work on time...

And why you must be patient...

So... friend if it has not exceeded a day... then give Instagram time. Let its algorithm perform its magic.

Another reason why your advert may not work on time...

Space! (This rarely happens though... but for markets where many people are...

running ads... it happens.

What do I mean. Sometimes you may select the same audience as 5 other marketers... and you are selling the same thing...

Instagram will have to slot spaces for each of you and as such... your advert may be delayed from delivery.

Although.. ..

Lol... if your budget is higher than the other marketers...

FACEBOOK no send... lol.

They will deliver your own ads.

So yes... those are two reasons.

Oh no...

I almost forgot... there is one more reason...

AUDIENCE INSIGHTS.

If you run an advert when your audience is...

not active... then obviously the advert will not deliver...

Or it will not deliver properly.

I mean... your audience is not active.

So its important to use Facebook Insights to know when your Audience is active.... that's the best time to send out your Ads.

So all in all...

Have faith in Instagram. Let it do its stuff.

HERE IS MY STORG AND TESTIMONY...

I was saved by God through SLEEP.

Last December, I started an advert at about 6:30 PM on a Friday...

And by 11 PM...

no interactions...

I became sad and worried...

I kept checking and checking and nothing happened...

I was about stop the ad and create another one when... hunger set in...

And after...

Eating... I went to bed unexpectedly.

The next morning... just as soon as I woke up...

I checked and saw that my Ads had not just worked... but they had converted immediately... 5 SALES!

So Friend, be a little patient with Instagram... let it do its work.