I watched the Prime Minister’s press conference in despair. In a public health emergency communication and information saves lives. Yet time & again the Government keeps failing to push out a strong clear message to everyone. For all our sakes they urgently need to get a grip.
In a national emergency when lives depend on it the Prime Minister needs to ensure that strong, clear messages reach everyone on what they MUST NOW DO given the sheer gravity of what we face because we have a collective responsibility to save lives
Instead at the press conference the Prime Minister encouraged people to “follow the advice on social distancing.”
The only “social distancing” advice I can find on the NHS or Government websites is very gentle. No instructions to do this, just advice if you want it, no reference to staying more than 2m away from others. Have I missed it somewhere? 
Nor can I find any Government or NHS Facebook ads on social distancing. There are important NHS ads on what to do if you have symptoms or on handwashing. But nothing on social distancing & certainly nothing on 2m. (Again, please tell me I missed them somewhere?)
Of course this is all moving really fast - but that is exactly why we need messages and information right now on the social measures we are all supposed to be taking urgently to save thousands & thousands of lives
Posting this really hoping I am wrong and that there’s a big social media campaign underway somewhere I’ve missed - but if there isn’t, then is it any wonder that the messages aren’t getting through? And what on earth are they doing?
Every day desperate doctors and medical staff are warning us about what is coming and urging us to change our behaviour to help them save lives. We urgently need a proper Government & NHS emergency public health campaign to support them.
And we need the Prime Minister to stop being squeamish about telling us what he knows we have to do #stayhome #protecttheNHS #savelives
Really welcome developments this morning with these being posted. Look forward to seeing widespread social media ad campaign. People want to do the right thing & they want information on what to do.
