What I’ve learned in 12 short months of running a profitable business that relies solely on organic content:
Thread 👇
Thread 👇
1/ Trust is a function of reputation.
Show up every day and give without expectation.
Show up every day and give without expectation.
2/ There’s no such thing as oversharing.
You can lead a horse to water, but you can’t make it drink. Give away your “secrets” and people will pay you to implement them.
You can lead a horse to water, but you can’t make it drink. Give away your “secrets” and people will pay you to implement them.
3/ Community is a flywheel.
Find a way to get your audience talking to each other, they’ll challenge and strengthen your ideas, and give you an idea of what to do next.
Find a way to get your audience talking to each other, they’ll challenge and strengthen your ideas, and give you an idea of what to do next.
4/ Don’t swim out farther than you can row back.
Underpromising and overdelivering > overpromising and underdelivering.
Underpromising and overdelivering > overpromising and underdelivering.
5/ Apply real-world context.
Speaking to an audience of 1,000 is viewed as an incredible opportunity in the flesh, think of digital as an opportunity to speak on an infinite scale AND build relationships on an individual scale.
Speaking to an audience of 1,000 is viewed as an incredible opportunity in the flesh, think of digital as an opportunity to speak on an infinite scale AND build relationships on an individual scale.
6/ Find 1,000 ways to say the same thing.
You contribute a tiny fraction of the daily content anyone consumes, consistency builds equity in your message.
You contribute a tiny fraction of the daily content anyone consumes, consistency builds equity in your message.
