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1/ If I owned a financial planning business, here's what I would be doing right now when it comes to client communications and Marketing:
1. Write one article per week (to be posted on my blog + emailed out to clients and prospects) summarizing the week’s events and give my thoughts/provide historical perspectives

#DigitalMarketing #WealthManagement #financialplanning #fintwit
2. Record a video on my phone (to be embedded with the article), going over the key points of that week’s post.
Upload video to Youtube and share across social media natively (meaning, don't link to Youtube, upload natively)

Here's how: blog.twentyoverten.com/how-financial-…
3. Put together a weekly email to all clients summarizing the best of the best in terms of news coverage of the pandemic + markets.

Provide articles that are level-headed, rooted in data and worth their time to read

#EmailMarketing Personalization Tips: leadpilot.io/blog/what-is-e…
4. Also send a weekly email to prospective clients, with a similar tone and set of information.

Don't know anything about #EmailMarketing? Here are 7 Growth Strategies to know: leadpilot.io/blog/7-email-m…
5. Increase social media posting. Find more graphs, charts and compelling visual information to share. People are much more likely to like, comment or share visual content.

Need more social tips? 5 Social Media Strategies for Financial Advisors
leadpilot.io/blog/5-social-…
6. Look through my Website Analytics to find out which articles from my blog are gaining popularity, getting the most eyeballs right now - go back & optimize old posts and update them for the times if relevant

Where to start w/@googleanalytics? Here: blog.twentyoverten.com/search/google+…
7. Use tools @Google Search Console & @GoogleTrends to discover what investors are searching for right now, how my site is performing for those terms, and then write content that will perform will for those queries

Here's our ultimate guide to do this: blog.twentyoverten.com/basics-of-goog…
8. Optimize My @GoogleMyBiz Listing and be sure it is up-to-date with any new hours of operation, phone numbers, emails or location info due to #Covid_19

Here's our 5 step guide on how to do this: blog.twentyoverten.com/5-ways-to-comp…

#fintwit
9/In a nutshell-Double down on your #contentmarketing

This is the MOST amount of time people have EVER spent online

Not being where clients & prospects are spending their time is the biggest mistake you can make right now.

Here are 7 free tools to help cutt.ly/1tTpmQ0
10/ This Thursday at 3 PM Eastern I'm hosting a LIVE chat to go over The 9 Crucial #Marketing & Communications Steps I recommend every advisor take right now:

cutt.ly/etYtXez

If you can't make the time, register and we'll send you the recording + the list of resources
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National Association of Science Writers
@ScienceWriters
🚨RIGHT NOW: How are science journalists working to separate good science from bad in these critical #COVID19 times? NASW colleagues @laurahelmuth @carlzimmer @HelenBranswell will represent our craft for a special Reddit discussion for the public! Log in:
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📰About today's @reddit panelists: @laurahelmuth is the health and science editor for the @washingtonpost—and very soon to be the Editor-in-Chief of @sciam. Laura is also a past President of our National Association of Science Writers: reddit.com/r/science/comm… [2/n]
🩺About today's @reddit panelists: @HelenBranswell is senior writer at @statnews—and was given First Place for Beat Reporting for her 2017 body of work by the Association of Health Care Journalists (@healthreporters @AHCJ): reddit.com/r/science/comm… [3/n]
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Carissa Byrne Hessick
@CBHessick
This thread about how to convict Trump of homicide for his mishandling of #COVID19 is deeply disturbing.
It inflames people's misery and fear in bad situations, telling them that their suffering is someone else's fault, and implying they'll feel better if that person is punished.
This sort of scapegoating is all too common in our society. It has led to the unconscionably long sentences in our criminal laws. And it has contributed to our current tendency to try to fix all of our problems through punishment rather than through other means (like spending).
I am also very surprised to see @glennkirschner2 stating (bragging?) that, as a prosecutor, he "was always on the lookout for novel ways to apply homicide liability." He is basically saying he tried to be as creative as possible to make sure more people served long sentences.
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Daniel Sinclair
@_DanielSinclair
Now Japan too 👀 https://t.co/9yeEsUGHDx
It’s probably a good time to remember that the 2002 SARS outbreak killed 774 people across 37 countries and it had a 10% mortality rate. This one looks less deadly, but also looks ripe to — and actively is — going global. on.ft.com/2u6G7zV
Umm, any of y'all have room in your bunker? The Chinese government was withholding the severity of this outbreak & transmission capability, and the number of coronavirus cases has exploded😷
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🏳️‍🌈 Kat Nicole Berkley
@KatNicoleB
Here are some of my best tips, tricks, tools and strategies for surviving in a creative field and producing art/creative ideas on a regular schedule while struggling with ADHD: a MEGATHREAD

(Caveat: everyone experiences mental illness a bit differently. YMMV)
So, first off, a bit of context: I've been working in video games for more than 10 years and I only learned that I have ADHD during this past year. All of these strategies are things that I have found have helped ME but you may personally find other coping methods more helpful
I've spent most of those past 10 years in video games working as a concept artist and a few of them as a Lead and an Art Manger. The kickass thing about having ADHD as a concept artist is that I got paid to come up with LOTS OF IDEAS REALLY QUICKLY
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Kristen LaFrance
@kdlafrance
In the last 65 days, Bombas has sent me 24 emails. 23/24 were 100% product or sales based.

That's roughly one PRODUCT #email every 2.5 days for the last 2 months.

I opened 3/24 (mass opened all today for image) and clicked on 1/23.

This is dangerous.

<thread>
Email marketing is a commodity for DTC brands.

As a solid benchmark: about 30% of #DTC brands revenue should be coming from email marketing.

💸💸💸
If you’re running $10 mil a year in revenue and email is driving 30% (or has the potential to drive 30% of your revenue), that’a $3 million asset. 😱

It needs to be treated as such.

First stop: Protect your list, focus on engagement.

👇
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Turnaround & Cash Wars Veteran #FCA #ICAEW
@StuartLothian
#Brexit ALREADY costs UK £1bn pw as we Hit Holidays! @GoldmanSachs put that lower at £600m. but I'm looking at 2+% less GDP (than would have been); more Govt Debt (+interest); the growing impact of #Brexodus on jobs/taxtake; £devaln.&inflation creep, reducing Property values.1/20
@GoldmanSachs Am puzzled & mortified? that UK's so-called Major Political Parties @Conservatives @UKLabour seem umbilically disconnected? from the financial IMPACT of their recent (let's say) 'accidental collusions' and Brexit-Birth-Giving! Why the co-incidental & costly numeracy lapse? 2/20
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