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@peterjukes @BorisJohnson 1/. It was actually TEN days ago that @BorisJohnson first mentioned the ‘take in on the chin’ theory.

He told it to @Schofe & @hollywills on #ThisMorning on Thursday, 5 March.

A clip of him saying this was tweeted by @mvdct on the same day.

What happened next was remarkable...
@peterjukes @BorisJohnson @Schofe @hollywills @mvdct On Sunday evening, after a tip off from @CereinynOrd (follow her for #coronavirus), I tracked down the clip of the interview.

The clip beings with Boris saying: "One of the theories is, that perhaps you could take it on the chin, take it all in one go..."
@peterjukes @BorisJohnson @Schofe @hollywills @mvdct @CereinynOrd 3./ He goes on: "...& allow the disease, as it were, to move through the population, without taking as many draconian measures. I think we need to strike a balance."

To me there were two possible explanations for what Boris had said.

The second far more chilling than the first.
@peterjukes @BorisJohnson @Schofe @hollywills @mvdct @CereinynOrd 4/. The first is that he was using it as a clever rhetorical device: a well rehearsed comeback to the obvious & inevitable question: "Why aren't the govt doing more?!!"

An accomplished debater in Eton & Oxford, #BorisJohnson would have been familiar with the "balance fallacy".
@peterjukes @BorisJohnson @Schofe @hollywills @mvdct @CereinynOrd 5/. He uses his absurd theory to counterbalance what he calls "draconian measures" (banning big events, closing schools etc).

In order to persuade the public to accept a curfew, he might have said: "One theory is that we should round up people up & put them in internment camps."
@peterjukes @BorisJohnson @Schofe @hollywills @mvdct @CereinynOrd 6/. Pitting such a crazy theory against sensible calls e.g. banning big events like the #CheltenhamFestival (265,000 people) is a verbal sleight of hand. And it worked.

Had @afneil been interviewing, he wouldn't have let him get away with this.

But Phil & Holly nodded meekly.
@peterjukes @BorisJohnson @Schofe @hollywills @mvdct @CereinynOrd @afneil 7/. In my view, the second possibility for Boris' #TakeItOnTheChin remarks was far more chilling.

It involved him having heard this theory from someone in his team (no prizes for guessing who!).

It might have been said in a Cobra meeting or over a few large whiskys in his club.
@peterjukes @BorisJohnson @Schofe @hollywills @mvdct @CereinynOrd @afneil 8/. If this was case & Boris had blurted something he'd heard either in a bistro or in a scenario plotting session, it wouldn't come as a surprise.

After all, affable, tousled-haired Boris is always a little gaff prone.

Or is he?

(Read @JeremyVineOn5 reaction.life/jeremy-vine-my…)
@peterjukes @BorisJohnson @Schofe @hollywills @mvdct @CereinynOrd @afneil @JeremyVineOn5 9. Either way, this was an outrageous thing for a Prime Minister to say on national television at a time of nation crisis.

"Take it on the chin"!!?

Really!!?

NOT: "I hear your concerns, and I share your concerns"

OR: "We will fight this together & we will beat this together."
@peterjukes @BorisJohnson @Schofe @hollywills @mvdct @CereinynOrd @afneil @JeremyVineOn5 10/. So I tweeted the clip that @mvdct had posted together with the observation that: "This is a CRAZY theory."

At the time I tweeted it, the clip had been viewed 750 times.

36 hours later, it had had 2.5 million views!

But the backlash was growing.
@peterjukes @BorisJohnson @Schofe @hollywills @mvdct @CereinynOrd @afneil @JeremyVineOn5 11/. Fortunately for me, most of the backlash was directed at the people who'd tweeted the clip with a claim that #BorisJohnson suggesting or in anyway advocating "taking it on the chin".

He'd been very careful with his words. He had merely posited the theory, not advocated it.
@peterjukes @BorisJohnson @Schofe @hollywills @mvdct @CereinynOrd @afneil @JeremyVineOn5 12/. Claims that the clip had been edited were UNTRUE.

Claims that it was "out of context" weren't fair. It was a clip, not the entire interview.

The clip included the PM saying at the beginning "One theory..." & at the end "We need to strike a balance."
@peterjukes @BorisJohnson @Schofe @hollywills @mvdct @CereinynOrd @afneil @JeremyVineOn5 13/. I'd been amazed that after more than a week, not a single media outlet had reported that the PM had said "take it on the chin" on national TV.

I was more shocked that it didn't get coverage even after going viral.

But some media were quick to denounce it as #FakeNews.
@peterjukes @BorisJohnson @Schofe @hollywills @mvdct @CereinynOrd @afneil @JeremyVineOn5 14/. "Fake news merchants on the cesspit that is Twitter are distributing a clip of the Prime Minister," screamed the Sun the next day beneath the headline: "Boris has been misrepresented by an out of context clip - and it must stop." #TakeItOnTheChin
thesun.co.uk/news/11142020/…
@peterjukes @BorisJohnson @Schofe @hollywills @mvdct @CereinynOrd @afneil @JeremyVineOn5 15/. Even @FullFact, weighed in.

“CLAIM: The advocated for the UK to take Covid-19 “on the chin” & allow the disease to spread through the population.

CONCLUSION: The PM had merely said this was a theory.”

The clip was ‘fake news’!
Anyone posting it was ‘a #fakenews merchant.’
@peterjukes @BorisJohnson @Schofe @hollywills @mvdct @CereinynOrd @afneil @JeremyVineOn5 @FullFact 16/. Sections of the media had moved v swiftly to snuff out what was a growing viral story.

Of course it was wrong to claim the PM was advocating ‘taking it on the chin’!

This isn’t what the majority of people posting the clip were claiming.

But it was too late for discussion.
@peterjukes @BorisJohnson @Schofe @hollywills @mvdct @CereinynOrd @afneil @JeremyVineOn5 @FullFact 17/. Many of the people who'd posted the clip quite legitmately - including @mvdct whose original footage had 2.5+ million views - deleted the clip due to abuse they were receiving.

Some well-know satirists who I'd approached to use the clip all declined.
@peterjukes @BorisJohnson @Schofe @hollywills @mvdct @CereinynOrd @afneil @JeremyVineOn5 @FullFact So the story was quashed.

Branded "fake news".

Savaged on social media.

Ignored by MSM.

Then last Thursday, an unnamed govt source gave @peston the #HerdImmunity story which he wrote up.

Suddenly it was clear what Boris' "take it on the chin" comments had really been about.
@peterjukes @BorisJohnson @Schofe @hollywills @mvdct @CereinynOrd @afneil @JeremyVineOn5 @FullFact @Peston @JIMrichards1010 @astroehlein @clmazin @paulwaugh @IanDunt @Keir_Starmer @C4Ciaran @jonsnowC4 @cathynewman @AndyBurnhamGM 19./ It's been a long thread, but this is the "It was Rebekah Vardy's account" moment!

The govt had clearly been planning their #HerdImmunity strategy for weeks!

Perhaps the PM's week in Chevening country house during the floods, was the time that they had devised the strategy.
@peterjukes @BorisJohnson @Schofe @hollywills @mvdct @CereinynOrd @afneil @JeremyVineOn5 @FullFact @Peston @JIMrichards1010 @astroehlein @clmazin @paulwaugh @IanDunt @Keir_Starmer @C4Ciaran @jonsnowC4 @cathynewman @AndyBurnhamGM @ronanburtenshaw @eddieizzard @bbclaurak @NickyAACampbell @ThatTimWalker @markaustintv @MrMarkBeaumont @MrMichaelSpicer @PaulLewis @HackedOffHugh 20/. Boris had done the #ThisMorning interview with the aim of floating the herd immunity theory.

His words, “to allow the virus to pass through the entire population", are identical to those used in @Peston's govt-briefed article a week later.

So why did the Sun cry #FakeNews?
@peterjukes @BorisJohnson @Schofe @hollywills @mvdct @CereinynOrd @afneil @JeremyVineOn5 @FullFact @Peston @JIMrichards1010 @astroehlein @clmazin @paulwaugh @IanDunt @Keir_Starmer @C4Ciaran @jonsnowC4 @cathynewman @AndyBurnhamGM @ronanburtenshaw @eddieizzard @bbclaurak @NickyAACampbell @ThatTimWalker @markaustintv @MrMarkBeaumont @MrMichaelSpicer @PaulLewis @HackedOffHugh 21/. It seems that no journalists - even the Murdoch press - had been briefed about the #Herd_Immunity theory.

That's why many leapt to the PM's defense when the #TakeItOnTheChin clip went viral.

"Of course this wasn't govt strategy!" they cried.

But it turned out that it was.
@peterjukes @BorisJohnson @Schofe @hollywills @mvdct @CereinynOrd @afneil @JeremyVineOn5 @FullFact @Peston @JIMrichards1010 @astroehlein @clmazin @paulwaugh @IanDunt @Keir_Starmer @C4Ciaran @jonsnowC4 @cathynewman @AndyBurnhamGM @ronanburtenshaw @eddieizzard @bbclaurak @NickyAACampbell @ThatTimWalker @markaustintv @MrMarkBeaumont @MrMichaelSpicer @PaulLewis @HackedOffHugh 22/. Why this matters so much is because time is of the absolute essence.

If the govt were considering going it alone with the #Herd_Immunity strategy weeks ago, they should have been transparent about it to allow proper scientific discussion & scrutiny.
@peterjukes @BorisJohnson @Schofe @hollywills @mvdct @CereinynOrd @afneil @JeremyVineOn5 @FullFact @Peston @JIMrichards1010 @astroehlein @clmazin @paulwaugh @IanDunt @Keir_Starmer @C4Ciaran @jonsnowC4 @cathynewman @AndyBurnhamGM @ronanburtenshaw @eddieizzard @bbclaurak @NickyAACampbell @ThatTimWalker @markaustintv @MrMarkBeaumont @MrMichaelSpicer @PaulLewis @HackedOffHugh @MattHancock @Telegraph @grantshapps 24/. The worry is if - as it appears from this #THREAD - #herdimmunity is a strategy the govt has been developing for weeks, it is unlikely they have a plan B.

Even if they did, it might now be too late to implement.

In addition, a U-turn would further damage their credibility.
@peterjukes @BorisJohnson @Schofe @hollywills @mvdct @CereinynOrd @afneil @JeremyVineOn5 @FullFact @Peston @JIMrichards1010 @astroehlein @clmazin @paulwaugh @IanDunt @Keir_Starmer @C4Ciaran @jonsnowC4 @cathynewman @AndyBurnhamGM @ronanburtenshaw @eddieizzard @bbclaurak @NickyAACampbell @ThatTimWalker @markaustintv @MrMarkBeaumont @MrMichaelSpicer @PaulLewis @HackedOffHugh @MattHancock @Telegraph @grantshapps 25/. In movies, when the planet is threatened by aliens, asteroids or global pandemics, we see beyond our differences & national borders & recognise our common humanity.

We also listen to the scientists.
#CoronavirusOutbreak #coronavirus #covid19 #COVID
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