Today, I was asked by an old couple to repair their mobile near my house. It was a feature phone. Took the battery out and put it back. Older people still find it difficult to do simple things in mobile as we are talking about IoT & digital India. Accessibility and 
Internal Locus of Control is a big challenge in India. We researched in foreign countries and created things for their progressive society mental model that is available at disposal in abundance to them & then relaunched that same thing back in home with class peer pressure to
make it sell. Our progressive ideology is supported on top of hollow straws. It's never how fast can we innovate but how fast can the User adapt. Here in this case of Universal Design our user is all of the countrymen! #universaldesign #accessibility #userresearch #India #society
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