Marketers hired by hospitals can be new source of exploitation
They know that the most credibility is with nurses & doctors
So will use employees for marketing & extension of hospital brand
But quick to penalize same employees for own, personal use of #SoMe
=Value extraction
They know that the most credibility is with nurses & doctors
So will use employees for marketing & extension of hospital brand
But quick to penalize same employees for own, personal use of #SoMe
=Value extraction
I mean, personally, I built my reputation outside of hospital activities
I created, as volunteer, used no hospital or university resources, paid my own travel or obtained community grants, then yes, was recognized internally after creating external success, like this:
I created, as volunteer, used no hospital or university resources, paid my own travel or obtained community grants, then yes, was recognized internally after creating external success, like this:
Or like this - I do all of this on own. No one trained me. I pay membership fees to LinkedIn
If I were to mess up, I’d need to deal with consequences from hospital, licensing bodies, etc
Wherever I go, I contribute to good optics & metrics
massgeneral.org/news/article/m…
If I were to mess up, I’d need to deal with consequences from hospital, licensing bodies, etc
Wherever I go, I contribute to good optics & metrics
massgeneral.org/news/article/m…
My creating new value & positive metrics for various employers, without ANY funding or support have, in past, allowed me to negotiate minor things
like if I work part time, still allowed full $2,500 of CME or my license renewal reimbursed
But compare vs salary of a marketer?
like if I work part time, still allowed full $2,500 of CME or my license renewal reimbursed
But compare vs salary of a marketer?
Meanwhile I have colleagues dealing with this
I have blacked out identifying info. I get many such emails by doctors, in fact - can I help out?
They trusted their employer
These layoffs are not new (see 2018 article) but worsening rapidly under #coronavirus #pandemic
I have blacked out identifying info. I get many such emails by doctors, in fact - can I help out?
They trusted their employer
These layoffs are not new (see 2018 article) but worsening rapidly under #coronavirus #pandemic
Has boggled my mind is how #MedTwitter contributing
Not professionalism to
-screenshot something
-send it to a marketer to activate vigilante justice
-publicly shame a colleague without facts
-gossip
-incite cybermob
Based on what standard?
=Bullying
wsj.com/articles/the-n…
Not professionalism to
-screenshot something
-send it to a marketer to activate vigilante justice
-publicly shame a colleague without facts
-gossip
-incite cybermob
Based on what standard?
=Bullying
wsj.com/articles/the-n…
What is professionalism is:
-get the facts on what you think you saw & check for biases or false assumptions
-consider what the standards are or are not
-see if institution has approved, if relevant
-go through appropriate authorities & mechanisms
-be open & transparent
-get the facts on what you think you saw & check for biases or false assumptions
-consider what the standards are or are not
-see if institution has approved, if relevant
-go through appropriate authorities & mechanisms
-be open & transparent
If you are an anonymous account - why?
To hold others accountable, what is your own “skin in the game”?
Do you have the confidence to be held accountable yourself?
And if not, then why not?
Do you think through consequences of your tweets?
newstatesman.com/science-tech/s…
To hold others accountable, what is your own “skin in the game”?
Do you have the confidence to be held accountable yourself?
And if not, then why not?
Do you think through consequences of your tweets?
newstatesman.com/science-tech/s…
I do not see institutional marketers there for my #tweetiatrician colleagues when attacked, cybermobbed, even death threats. Nor seen #MedTwitter coming together to help those in the community doing #VaccinesWork outreach @NicoleB_MD @DrToddWo
forbes.com/sites/brucelee…
forbes.com/sites/brucelee…
With “Plandemic” this is again relevant - @DrToddWo got mobbed with 10K comments after posting a pro-vaccine video #VaccinesWork
Yes, I am a broken record on this of late. Because I am anti-waste & pro-results. Mobs disrupt & prevent function.
triblive.com/local/westmore…
Yes, I am a broken record on this of late. Because I am anti-waste & pro-results. Mobs disrupt & prevent function.
triblive.com/local/westmore…
And #coronavirus #pandemic causing drops in already dropping #vaccine rates as per @AmerAcadPeds @AAPDelMonte #tweetiatrician #MedTwitter
We need to be thoughtful not reactive.
We need standards, not assumptions.
We need due process, not mobs.
We need to have clear priorities.
And please understand that your employer is an employer.
We need standards, not assumptions.
We need due process, not mobs.
We need to have clear priorities.
And please understand that your employer is an employer.
It *is* perfectly ethical & professional to have your own “personal brand”
There are so many cuts & layoffs, smart, in fact
You work hard for years in training, have debt from your education, expertise. You are creating knowledge & value in the world
linkedin.com/pulse/personal…
There are so many cuts & layoffs, smart, in fact
You work hard for years in training, have debt from your education, expertise. You are creating knowledge & value in the world
linkedin.com/pulse/personal…
Caveat: I know MBTI is hooey BUT it maps to the Big Five somewhat which is better validated. And if you are on the business side, folks use it a lot so 🤷🏻♀️- yes, you are judging me and I get why
(Please step away from the rotten tomato)
sciencedirect.com/science/articl…
(Please step away from the rotten tomato)
sciencedirect.com/science/articl…
Caveat aside, wrong use of Lean management has been to exploit good will &credibility of clinicians as @danielleofri describes
#SoMe & marketing part of that:
instead own your voice & value
(while cutting stockpiles, staffing, supply chains, etc)
nytimes.com/2019/06/08/opi…
#SoMe & marketing part of that:
instead own your voice & value
(while cutting stockpiles, staffing, supply chains, etc)
nytimes.com/2019/06/08/opi…
This is lean management. Note “waste” of “unused talent & knowledge”
for #SoMe: means some institutions will hire marketer to turn you into a marketing tool for them
-to build their reputation (you will hear “optics”)
-to drive up their metrics (patient volume & satisfaction)
for #SoMe: means some institutions will hire marketer to turn you into a marketing tool for them
-to build their reputation (you will hear “optics”)
-to drive up their metrics (patient volume & satisfaction)
The marketer, often trained in corporate methods & psychology, is paid to:
-convert you into unpaid marketing to generate PR metrics for the institution
-spy and do surveillance to control corporate brand & image & control your activity as their asset
scientificamerican.com/article/your-e…
-convert you into unpaid marketing to generate PR metrics for the institution
-spy and do surveillance to control corporate brand & image & control your activity as their asset
scientificamerican.com/article/your-e…
Problem is PR folks can have problematic beliefs themselves
Fact is, a lot of advertising leverages biases and culture. Culture has still embedded racism - in jokes, images, etc
Also, racism is not about “sensitivity” but #ethics
Racism is unethical
latimes.com/entertainment/…
Fact is, a lot of advertising leverages biases and culture. Culture has still embedded racism - in jokes, images, etc
Also, racism is not about “sensitivity” but #ethics
Racism is unethical
latimes.com/entertainment/…
Legal analysis of that case
“Lost in translation” is weak excuse from someone trained in PR
“social media.. important tool.. from a corporate perspective.. for dissemination of information, branding, managing a brand and reaching customers or clients.”
bowmanslaw.com/insights/emplo…
“Lost in translation” is weak excuse from someone trained in PR
“social media.. important tool.. from a corporate perspective.. for dissemination of information, branding, managing a brand and reaching customers or clients.”
bowmanslaw.com/insights/emplo…
“Advertising has a long history of racism ..black people were portrayed in ads ..as subservient, ignorant and unattractive .. in 2019, during Black History Month, we witnessed one of the world’s biggest luxury brands launch an $890 blackface sweater.”
adweek.com/agencies/a-bri…
adweek.com/agencies/a-bri…
In #MedEd & #healthcare these nuanced conversations happen in silos like #WIMchat #implicitbias chat
Worth reading all questions & comments
The way institutions seek to control their “human resources” can be filled with such bias tho
#MedTwitter
Worth reading all questions & comments
The way institutions seek to control their “human resources” can be filled with such bias tho
#MedTwitter
Perfectly captures how communication is exactly what is used vs WOC by HR
as an institution, are you managing your Human Resources & communication for “optics”
avoiding needed topics from being raised
or
are you genuinely committed to equity & diversity?
as an institution, are you managing your Human Resources & communication for “optics”
avoiding needed topics from being raised
or
are you genuinely committed to equity & diversity?
#MedEd #MedTwitter #scicomm need to learn from #equity experts in #education like @mdawriter @pgorski and many others
As it is “Lean” - which CAN be used well - misused to exploit clinicians
Corporate marketing can exacerbate biases & value extraction
As it is “Lean” - which CAN be used well - misused to exploit clinicians
Corporate marketing can exacerbate biases & value extraction
#SciComm needs to do less corporate strategy
more value creation by dissemination of science-based information to communities, including those at margins
Thread of best practices by community focused #tweetiatrician @NicoleB_MD @DrToddWo @DrJCoftheDC
more value creation by dissemination of science-based information to communities, including those at margins
Thread of best practices by community focused #tweetiatrician @NicoleB_MD @DrToddWo @DrJCoftheDC
We need less anti-joy anti-smiles anti-#mentalhealth people in #Scicomm especially during #coronavirus #pandemic
It harms the profession to overpolice
Is waste to block effective community health outreach
Can even incite cybermobs
We need creativity
It harms the profession to overpolice
Is waste to block effective community health outreach
Can even incite cybermobs
We need creativity
Cuz most of us woefully undereducated on role of stress & #SDoH
good #Scicomm
not about meeting corporate marketing metrics
but knowledge sharing for public good #education & #publichealth outcomes
thru empowerment & democratization of science
good #Scicomm
not about meeting corporate marketing metrics
but knowledge sharing for public good #education & #publichealth outcomes
thru empowerment & democratization of science
Voice of the nurse or doctor is powerful - must not be controlled by any corporate brand
Clinicians are the value creators. It is our licenses used to bill
Why is it that business journals have to hold #healthcare accountable on #safety?
bloomberg.com/news/articles/…
Clinicians are the value creators. It is our licenses used to bill
Why is it that business journals have to hold #healthcare accountable on #safety?
bloomberg.com/news/articles/…
Instead of corporate marketers to control, who position selves as police of the value creators: doctors & nurses
instead:
creativity
community outreach
role models for youth
pro-#mentalhealth
@DrJCoftheDC of @OHSUNews with @NFLPA
#MedTwitter
#Scicomm
instead:
creativity
community outreach
role models for youth
pro-#mentalhealth
@DrJCoftheDC of @OHSUNews with @NFLPA
#MedTwitter
#Scicomm
@threadreaderapp pls unroll
