Thread by @DannyRoars

39 life-changing lessons from Gary Halbert
1. There is no justice. There is only power.
2. Try things at least twice (most will quit after the first time).
3. When you depend on others, you give yourself an excuse for failure.
4. Exercise daily.

5. When most people tell others of any plan to improve, they are met with negativity.
6. Write your goals down and go over them daily.
7. Have a rough timetable of how you’re going to accomplish things.
8. Go over your plans multiple times with partners to ensure clarity.

9. Rely on your own strength instead of someone else's compassion (related to #3).
10. You don’t need to act tough. You need to BE tough.
11. As a man, there is no downside to having big arms.
12. The money is where the enthusiasm is.

13. If you want to figure out what people buy, observe what they actually do buy.
14. As a general rule, any list of proven buyers will outperform any list of non-buyers.
15. Most of the world’s work is done by people who didn’t feel like getting out of bed.

16. You don’t have to get it right. You just have to keep moving.
17. A person’s birthday is the most important day of the year - to them.
18. 1. Attention, 2. Interest, 3. Desire, 4. Action (AIDA).
19. The best way to become a good writer is by writing.

20. Never make a decision when you’re hungry, angry, lonely, or tired (HALT).
21. Sell people what they want to buy (similar to #12).
22. Wait 72 hours after being emotional to make an important decision.
23. Start even if you don't know how.

24. Have an explanation for a sale.
25. You don’t have control over what happens to you, you have control over your response.
26. Appeal to your customer’s self-interest.
27. Read your copy out loud.

28. Figure out what works. Apply. (Have a swipe file.)
29. Products are fickle, markets are forever.
30. When everyone else is taking a break, you should be working.
31. It doesn’t matter how much you learn if you don’t use it.

32. It doesn’t matter how much you learn if you don’t use it.
33. There are two types of people: those who have things done to them and those who do it themselves.
34. Believability is one of the most important ingredients of good copy.
35. Increase believability with details.

36. One way to tell if you’re off is if you bump into things.
37. Cut out the negatives from your life without hesitation.
38. Good times and good people are precious.
39. If you keep on keeping on, results will follow.

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As @DeepakRKhemani astutely pointed out, 31 and 32 are the same.

So @ACitizen0 came up with a great rule 39: double check your work.

Thanks for keeping me honest.