Unlike most, this is actually a good ad.
One of the best I’ve ever seen in a YouTube video.
If writing ads and ya know, making $$ is something ur into, watch it FIRST then read this thread.
ANALyzing copy w Big Nate Ep. 1 👇
Anyways, to start, the hook is killer. He goes from talking about politics to “Let’s talk about your imminent death”
Ya, that’ll catch your attention.
The hook is the most important part bc it’s what determines how many people actually SEE your entire ad.
People buy on emotion (then JUSTIFY with logic)
It’s pretty subtle in this, but when people talk about storytelling in sales, this is what they’re talking about. Using it to create strong emotions.
(In this case, regret)
It’s confusing.
“But if anything were to happen, it’s important that your loved ones are taken care of.”
Creating a vision of a BIG problem that’s VERY painful. Very powerful. Very emotional.
“Rates are as low as they’ve been in 20 years, now’s the BEST time to buy.”
Immediately transitions into a LOGICAL reason you can now use to JUSTIFY your EMOTIONAL purchase.
Killer stuff.
If only he were selling his own products instead of running ads..