💸💸 How To Properly Test Facebook Ads (without a big budget)
If you're just starting out, don't test every single variable. Focus on what will move the needle.
Here are the top 3 variables I test before scaling a campaign:
If you're just starting out, don't test every single variable. Focus on what will move the needle.
Here are the top 3 variables I test before scaling a campaign:
1. The Offer - make the buyer feel like they're getting a good deal only if they buy it now
Try BOGO Free, Do 25% + Free Shipping, etc
"Order today for a free surprise gift" works amazing - only works if you're using the same supplier so both products arrive at the same time
Try BOGO Free, Do 25% + Free Shipping, etc
"Order today for a free surprise gift" works amazing - only works if you're using the same supplier so both products arrive at the same time
To expand on the offer. Test price points. This will really show you how irrational humans are.
I've had products lose me money at $19.99 and become profitable at $24.99.
Another interesting one was a $49.99 did better than $39.99 and $44.99
Pick some price points and test 'em
I've had products lose me money at $19.99 and become profitable at $24.99.
Another interesting one was a $49.99 did better than $39.99 and $44.99
Pick some price points and test 'em
2nd variable is thumbnail. If you're running a video ad, I would recommend testing all 8 different thumbnails that Facebook generates for you.
This can make or break a campaign. It's literally what stops your customer from browsing FB to stop and watch/read your ad...
This can make or break a campaign. It's literally what stops your customer from browsing FB to stop and watch/read your ad...
If you're doing a picture ad, then obviously test many different creatives as a substitute for thumbnail.
#3 is ad copy. Test long copy where the ad acts as the sales letter. Test short copy that gets the user to click through to read more on the product description
#3 is ad copy. Test long copy where the ad acts as the sales letter. Test short copy that gets the user to click through to read more on the product description
Remember, when testing, CPP and ROAS are the 2 most important metrics. If your ad gets a fuck ton of engagement, but no sales, it means it's entertaining but there's no incentive or urgency to buy now.
That's a good problem because it can be fixed pretty easily
That's a good problem because it can be fixed pretty easily
Lastly, it's just a video game. Imagine your breakeven CPP is $20. You start out and lose money with a $26 CPP. You test, test, test and get it to $21
Test some more and hack it down to $18. Nice. Then again to $15, then 12. And eventually you're printing money while you sleep
Test some more and hack it down to $18. Nice. Then again to $15, then 12. And eventually you're printing money while you sleep
I'm not an expert yet, but I have been consistently getting $100 profit/day since October. And this is stuff I wish I would've known when starting out
Like always, RT + Fav the top tweet & I'll keep doing these
Like always, RT + Fav the top tweet & I'll keep doing these
