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David Cummings @davidcummings
, 14 tweets, 4 min read Read on Twitter
Culture is powerful.

Culture is a unique differentiator.

Culture is the only thing in complete control of the entrepreneur.

Here are 12 ideas to strengthen culture...
Establish the mission, vision, and values.

Repeat them until everyone knows them cold, and then repeat them twice as much.…
Develop a simplified one page strategic plan.

Get everyone on the same page. Update it regularly.…
Build out the SMART goals/OKRs.

Revisit them weekly.

If the goals aren't top of mind, they're worthless.…
Run daily check-ins.

More communication, more results.…
Organize an interview process around culture.

Culture, culture, culture.

Culture needs to be at the heart of everything, especially interviews.…
Finish every interview sequence with a culture check team.

Hiring managers are so focused on the job to be done it's easy to ignore culture.

Include keepers of the culture that aren't in the hiring department as part of the hiring flow.…
Ensure quarterly checks-ins to review results, plan, and improve.

Annual reviews are dead.

Quarterly, answer these questions:

- What did you accomplish?
- What are you going to do next?
- How can you improve?
- How are you following the values?…
Highlight the hero and idea of the month.

Celebrate the team and innovations.

Make failure acceptable.

Acknowledge innovation requires taking risks.…
Send a weekly update email.

Over communicate with the team.

Tell stories.

Drive home expected results.

Align efforts.

Communicate, communicate, communicate.…
Solicit regular employee feedback at all levels.

Employees feel heard in different ways.

The #1 reason an employee leaves is their manager.

Add checks and balances, get feedback.…
Incentivize employee referrals.

The best new hires are referrals. Always.

Build a great culture and proactive ask for referrals.

Ask for referrals, and then ask again. Be pleasantly persistent.…
Escape the office with off-site retreats.

Get out of the building.

Do something simple at a local park. Go to a game.

Different environment, different thinking.…
Culture starts with the entrepreneurs and ends with the behavior of the team.

Culture permeates the entire company.

Culture sets the tone.

Culture eats strategy for breakfast.

Culture, culture, culture.

Culture for the win, always.
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