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Podcasting or blogging involves at least two sets of unit economics. Creators have the option to roll their own. Anyone who wants to syndicate them must offer a better outcome than doing it themselves. This sets up a wholesale transfer price negotiation. What's the revenue split?
When a syndicator like Medium or these "Netflix of podcasting" businesses negotiate they must offer a deal that is better than a "do it yourself" option. For me, the ability to ensure that there are no ads for financial scams or even "My Pillow" on 25IQ is an essential element.
Up the value chain from the customer is the podcaster. That podcaster and the syndicator have different amounts of pricing power. Any syndicator who ignores that the podcaster has an alternative (a BATNA) will have many of the same problems as Medium. fastcompany.com/90315635/why-p…
