1.) Brand Synergy.
Use the same name (your product) on everything. Facebook, Twitter, Instagram should all have the same name or close to it.
Your goal is to make your product a KEYWORD.
Google Swordsfall sometime. You'll see what I'm saying.
You want to capitalize on this. Never underestimate the weird ways people will hear about you.
It's not enough to post occasionally. Post OFTEN. Anything related to your brand/product.
Twitter ranks link post lower than text, picture or video. This is why slow link pots get no traction. It takes awhile for it to like your links.
Also, once again it bumps up your visibility on Twitter.
Sorry, I know people hate this, but this shit works. It hella works. You don't have to spend a lot either. $20 worth of ad, targetted correctly, can do WONDERS.
Then take note why. Is it the picture? Headline? These things matter because facebook actually wants your ad to succeed.
Plus, if its a good ad, people will SHARE IT. That's free advertisement.
Seriously. I click on a lot of profiles and see little talk/links about their work. I can't buy what I don't see. I can't click what's not there.
Talk about your stuff. Once a day, every day.
I'll post the same thing up to 6 times (I have a content rotation schedule), and still get new people liking/sharing/clicking.
Brand your Social media. PLEASE. Your title should be related to your product. Your banner should be the product. Your profile should have a link to your product, website, patreon.
Your stickied post SHOULD BE ABOUT YOUR PRODUCT.
So when they do so, they'll instantly get a feel for your thing. They'll see the banner, title, profile and sticky all at once.
And no matter where they look, its your thing.
If you want a feisty coach whose gonna demand your 120%, click my name and send me an email. $99 for an hour consult and 8% KS funds for a full-time coach.
Limited slots cause man I got a bunch of stuff to write :D