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, 6 tweets, 1 min read Read on Twitter
You can have 2 million followers and your clothing brand can still flop.

It’s not about how many followers you have, it’s about how many followers care about YOU and YOUR MESSAGE.
You can’t be a regular joe with 500 half engaged followers and try to start the next VLONE, HBA or YEEZY merch.

You need massive CLOUT to MAYBE pull this off.

Much easier option is creating a specific brand for a specific person.
AKA

Your followers all like baseball.

So what you should do is create baseball culture themed:

hats
socks
backpacks
t-shirts
hoodies

BUT STOP CREATING RANDOM STUFF BECAUSE OF “MuH VISiSion”
Stop being selfish.

Make money by creating what other people want first.

Then go and create ANYTHING you want.
If your clothing line is strictly a creative outlet and you don’t care about money, then this thread isn’t for you.

If you actually really care about making money then take this thread seriously.
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