, 3 tweets, 1 min read Read on Twitter
Given these numbers in the tweet below, what do you think USAA pays to acquire a similar customer in insurance? What was their cost to get a cross sell wealth management?

Did USAA exit WM because they didn't have either (1) scale or (2) whales with very high AUM in the millions?
What payment do you think USAA will get for referring a wealth management customer to Schwab? How high could it be and still make sense for Schwab? Why does Tren think about answers to questions like these? Does knowing the answers in many businesses help you make predictions?
When you see an airplane pulling a GEICO banner like this, do you ask:

What is the gross margin needed to support this sales and marketing cost generating the desired revenue growth and still leave an attractive operating margin? GEICO spends a LOT of money on advertising.
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