Thread by @FinPlanKaluAja1

How to write a Business Plan

Table of Content 

1. Executive summary.

2. Company description

3. Market analysis.

4. Organization and management.

5. Service or product line.

6. Marketing and sales.

7. Funding request.

8. Financial projections.

1. Executive summary

Tell your reader about your company is and why she will be successful. Include mission & vision statement, product and services, basic info on company’s leadership team, employees, and location.  financial information and high-level growth plans."

2  "Company description"

Provide detailed information about your company. Go into detail about the problem(s) your business solves. Be specific, and list out the consumers, organization, or businesse(s) your company plans to serve."

3. "Market analysis

You'll need a good understanding of your industry outlook and target market. In your market research, look for trends and themes. What do successful competitors do? Why does it work? Can you do it better? Now's the time to answer these questions."

"

4 "Organization and management

Tell your reader how your company will be structured and who will run it.

Describe legal structure of your business. State if you intend to incorporate your business as a Ltd or a PLc, form a  partnership, or if you're a sole proprietor."

4. Continued

"Organization & management 

Use an organizational chart to lay out who's in charge of what in your company. Show how each person's unique experience will contribute to the success of your venture. Consider including resumes and CVs of key members of your team."

5. "Service or product line

Describe what you sell or what service you offer. Explain how it benefits your customers & what the product lifecycle looks like. Share plans for intellectual property. If you're doing research & development,  explain it in detail."

6. "Marketing and sales

Describe how you'll attract & retain customers. Describe how a sale will actually happen. You'll refer to this section later when you make financial projections, so make sure to thoroughly describe your complete marketing and sales strategies."

7. "Funding request

Outline your funding requirements.

Goal is to clearly explain how much funding you’ll need over the next 5 years & what you'll use it for

Specify whether you want debt or equity, the terms you'd like applied, & the length of time your request will cover"

7. "Continued

Give a detailed description of how you'll use funds. Specify if you need funds to buy equipment, pay salaries, or coverbills until revenue increases. Include a description of your future strategic financial plans, like paying off debt or selling your business."

8. Financial projections

Submit financial projections. Convince the reader that your business is stable & will be a financial success.

If your business is already established, include income statements, balance sheets, & cash flow statements for the last 3 to 5 years.

8. Continued

If you have other collateral you could put against a loan, list it.

Provide a prospective financial outlook for the next 5 years. Include forecasted income statements, balance sheets, cash flow statements, and capital expenditure budgets.

"Appendix

Provide supporting documents or other materials were specially requested. Common items to include are credit histories, resumes, product pictures, letters of reference, licenses, permits, or patents, legal documents, permits, and other contracts."

I have taken these from the business plan guidelines on the US Small Business Administration page.

Remember this is a guide, feel free to customize and highlight your areas of strength in line with the CBN requirements