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When a company that has your personal data reneges on promises about what it will/won't do with the data, it should be required to prominently disclose this by *rebranding*, not just adding words to a privacy policy. minnesotalawreview.org/wp-content/upl…
A provocative 2013 paper by @paulohm.
@paulohm Perhaps we can start with something far less ambitious: the branding of apps and products should disclose which company owns them. If a seemingly hip privacy-friendly product is made, owned, or bought by a creepy surveillance capitalist, we want to know.
@paulohm Facebook announced it is adding the Facebook brand to WhatsApp & Instagram — "WhatsApp from Facebook" / "Instagram from Facebook". In principle, this is good. It will make it harder to isolate those brands from the impact of FB's privacy scandals. Except… can you even spot it?
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