But for creators who lack the ability to sell something tangible, Community-as-a-Service enables monetizing *time* and *access*.
- Tools like InviteRobot & LaunchPass enable paid Slack groups
- Knowledge Planet in China allows KOLs to create paid groups & interact w/ subscribers
- Video games: people pay for status & attention in communities like Twitch, Fortnite, etc
The paid model works best when there's high intentionality (the community is a destination), desire for recognition within the community, peer-to-peer affinity & interactions, and potential for ongoing exchange of value.
For creators, the benefit is being able to earn money and engage with fans, without having to produce something.
- Creators have amassed audiences but lack ways to monetize it in a value-aligned way (not ads)
- Desire for creators to own user relationships directly
- Move towards curated micro-communities
- Value of experience over things