, 7 tweets, 1 min read
As consumers desire greater control over how they spend their attention, an emerging biz model will be paying for ongoing access to *people*--or what I’ll call “Community-as-a-Service.”

Thread 👇
There's now lots of subscription services for high-quality premium content (Substack for newsletters; Knowable & Luminary for audio, etc).

But for creators who lack the ability to sell something tangible, Community-as-a-Service enables monetizing *time* and *access*.
Examples of Communities-as-a-Service:

- Tools like InviteRobot & LaunchPass enable paid Slack groups
- Knowledge Planet in China allows KOLs to create paid groups & interact w/ subscribers
- Video games: people pay for status & attention in communities like Twitch, Fortnite, etc
The Community-as-a-Service model can combine paid subscriptions for access to the community itself, and tipping to express support/appreciation (including admins tipping community members for valuable contributions!).
Not every community can successfully charge for access.

The paid model works best when there's high intentionality (the community is a destination), desire for recognition within the community, peer-to-peer affinity & interactions, and potential for ongoing exchange of value.
For fans, the value prop is meaningful conversations and connection with each other and deeper engagement w/ someone they have affinity for.

For creators, the benefit is being able to earn money and engage with fans, without having to produce something.
Deeper trends driving this:

- Creators have amassed audiences but lack ways to monetize it in a value-aligned way (not ads)
- Desire for creators to own user relationships directly
- Move towards curated micro-communities
- Value of experience over things
Missing some Tweet in this thread? You can try to force a refresh.

Enjoying this thread?

Keep Current with Li Jin

Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

Twitter may remove this content at anytime, convert it as a PDF, save and print for later use!

Try unrolling a thread yourself!

how to unroll video

1) Follow Thread Reader App on Twitter so you can easily mention us!

2) Go to a Twitter thread (series of Tweets by the same owner) and mention us with a keyword "unroll" @threadreaderapp unroll

You can practice here first or read more on our help page!

Follow Us on Twitter!

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just three indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3.00/month or $30.00/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!