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Who really owns the customer will be the cornerstone of successful businesses in the future.

Is it Amazon or the listed merchant?
Is it Swiggy or the restaurant?

Sharing 2 brilliant reads on how changing principal-agent relationships will determine winners of the future.
Making sense of the new capitalists by @hchawlah

Long form but must read for anyone who has mocked start-ups for their losses and valuations. Might change your perspective a bit.

foundingfuel.com/article/making…
Own the demand, written by an Uber product manager: "If given the choice to own all my inputs except demand, or own only demand and no other input, I’d pick the latter in a heartbeat."
florentcrivello.com/index.php/2018…
The power of "owning" demand:

Google paid Apple $9B to continue to be the default search on iOS.

Microsoft's Bing search engine, by contrast, generated $1.7B in revenue.

So Apple's "search business" 5x Microsoft's...without having a search engine.

H/t: @patrick_oshag
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