Use 1-2 hashtags - research shows diminishing returns w/>5 hashtags
#AcademicTwitter #scicomm
Tweets on Sundays get the most attention & most r/ts occur in the evening
Finally: Look at your analytics! (I had no idea I could do this beyond likes and RTs! Blew my mind. analytics.twitter.com
Also - don’t focus too much on likes/RTs as a measure of your visibility! Also consider the number of impressions your tweets & RTs make.
Thanks Rachel @rdmersey (& the office of the provost @NorthwesternU for sponsoring such awesome professional development opportunities!) 🙏🏼