Up to 3,000 advertisers block ‘coronavirus’ for their ads which means they aren’t funding lifesaving coverage being provided free by news orgs. It’s time to name and shame the companies that aren’t doing their part by lifting these bullshit ‘brand safety’ bans. Show us the list.
Once we have a crowdsourced list of official twitter handles for the 3,000+ we can crowdsource the effort to pump out shame tweets that instruct advertisers to unblock COVID coverage from their brand safety block list and say we want to see their ads supporting essential works.
By voicing discontent brands have a reverse integrity issue to contend with trumping irrational unfounded fear of ads running alongside articles. Make them quell social media damage. Us folks have plenty of time on our hands. Social media managers and ad buyers work remotely.
Brands are unintentionally driving the accelerated collapse of the news industry. Marketers need to pause their COVID ads strategy and unblock COVID monetization. PRONTO. Consumers can be mobilized to effect big change. Nandini knows how to do it.
By blocking the monetization of COVID news content, brands could be pushing their impressions out to longtail and full-on fake sites where adfraudsters make a killing. Killing journalism that is.
Adtech is inherently broken so new middlemen appear to monetize bandaids (ad verification, viewability, anti-fraud, adblockerblockers, dark pattern consent vendors) which break other parts of the broken system and it’s all a disastrous garbage fire that has always been awful.
