Thread by @elleprovocateur

Rockefeller Foundation "Message Handbook-
#Covid19 Testing & #Tracing, Sept 2020"

Social license: obtained via behavioural change, social engineering, marketing, #emotive storytelling. Manipulation in an environment of fear. The power of #conformity used as a weapon against us.

Handbook, message research & development
produced by Hattaway Communications.

When reading this thread, remind yourself that data is the new oil. #biosecurity #ImpactInvesting #surveillance

weforum.org/agenda/archive…

"Our team also worked w/ ​#Rockefeller ​to develop #Storytelling For Good​, ​a digital platform & training program that provides toolkits, case studies and strategic guidance... Orgs around the world are using the platform's narrative & networking tools to expand their reach..."

The handbook is "intended for public health professionals, communicators, advocates or anyone else who needs to motivate the public to participate in testing & #tracing."

[Link for aforementioned quote: hattaway.com/stories/gettin…]

Let's backup for a moment.

April 21, 2020: "#Rockefeller is rolling out the "largest public health testing program in American history" & aims to form a "#Pandemic Testing Board" that utilizes US national guard to deploy testing."

Critical thread:

https://twitter.com/elleprovocateur/status/1253050562087727105

"We also identified lessons from social #psychology & #cognitive science that inform how to communicate w/ clarity & motivational power."

Global #Biosecurity networks: "People's life processes will be monitored for human capital impact investing" - @Philly852

#Surveillance

"Tips for Cutting Through the Jargon and replacing technical wording with memorable, motivating language. Ideas for Countering Misinformation when it arises, and

Reinforcing New Norms over time."

[Link to report:
rockefellerfoundation.org/wp-content/upl…]

""#Covid19 #fatigue" is real"

[Face masks serve as an inescapable reminder - ensuring no one can move on or forget.]

"STRONG SUPPORT FOR RAPID SCREENING TESTS - Public health experts have suggested that #schools & #employers should test all students or #employees."

"A new data governance model for contact tracing: #Authorized Public Purpose Access"

"Under APPA, personal data can sometimes be accessed & used w/o explicit individual consent, provided this is done for a specific, widely agreed-upon public purpose."

weforum.org/agenda/2020/08…

"Use social proof—the evidence of others taking the same action—to #reinforce the norm and build #momentum.

This can create both a sense of responsibility and agency: If others are doing it, I can and should do it myself."

[p. 12] #Conformity

You see, even though 2+2 does in fact = 4, they can make a person, even whole societies, believe otherwise.



["Facebook labels 2+2=4 “misinformation” Social media giant’s “fact-checkers” are selling falsehoods & re-writing history." @OffGuardian0 ]

Davos, Jan 23, 2018. Speaking at the World Economic Forum (WEF), India's PM Narendra Modi: "Today, #data is a real wealth and it is being said that whoever acquires and controls the data will have #hegemony in the future."

Familiar phrases, continuous #reinforcement & repetition.

"Our minds ascribe importance and #believability to words and phrases we've heard before."

Bernays: "Emphasis by #repetition gains acceptance for an idea, particularly if the repetition comes from different sources."

The crux of it: "reinforcing new norms" to obtain national #COVID19 #surveillance systems & unprecedented technological enslavement.

"... other messengers who are trusted [] —teachers, media personalities, sports figures, & business owners—can draw attention to the message..."