1/ #TikTok is supper addictive...as the 1.3 billion monthly active users (and I) can testify.
Its strength is in the #algorithms that use the 15-30 second videos to figure you out really quickly...and then feed you a never ending diet of video shorts that tickle your fancy
2/ #TikTok captures more "signals" about you than any other social media platform...and in double-quick time
(Think about it...on #Netflix, you need to watch a whole show before they know if you'd more of the same. On TikTok, they've figured that out in a couple of minutes)
3/ Which all makes TikTok a perfect place for #ecommerce. Especially when you can add influencers like 16 year old #CharlidAmelio and her 123m followers (her videos have been Liked 9.8 billion times...which means they've been watched many more times than that!)
2/ Collectively known as #CSAM (child sexual abuse material), #Apple are not the first in #BigTech to use #technology to surveil its users for this
3/ #Facebook has been using #algorithms to detect child abuse images since at least 2018 (which the CEO of Facebook-owned #WhatsApp seemed to have forgotten when he launched an outraged #Twitter tirade at Apple's new measures last week)