1/
#TikTok is supper addictive...as the 1.3 billion monthly active users (and I) can testify.
Its strength is in the #algorithms that use the 15-30 second videos to figure you out really quickly...and then feed you a never ending diet of video shorts that tickle your fancy
#TikTok is supper addictive...as the 1.3 billion monthly active users (and I) can testify.
Its strength is in the #algorithms that use the 15-30 second videos to figure you out really quickly...and then feed you a never ending diet of video shorts that tickle your fancy
2/
#TikTok captures more "signals" about you than any other social media platform...and in double-quick time
(Think about it...on #Netflix, you need to watch a whole show before they know if you'd more of the same. On TikTok, they've figured that out in a couple of minutes)
#TikTok captures more "signals" about you than any other social media platform...and in double-quick time
(Think about it...on #Netflix, you need to watch a whole show before they know if you'd more of the same. On TikTok, they've figured that out in a couple of minutes)
3/
Which all makes TikTok a perfect place for #ecommerce. Especially when you can add influencers like 16 year old #CharlidAmelio and her 123m followers (her videos have been Liked 9.8 billion times...which means they've been watched many more times than that!)
#dunkinDonuts
Which all makes TikTok a perfect place for #ecommerce. Especially when you can add influencers like 16 year old #CharlidAmelio and her 123m followers (her videos have been Liked 9.8 billion times...which means they've been watched many more times than that!)
#dunkinDonuts
4/
TikTok are building a feature so that its users can buy direct from within the app.
The latest to take advantage of TikTok's attention grabbing addiction is Canadian e-commerce platform #Shopify
@endabreslin @WiserIn10 @EvanKirstel
TikTok are building a feature so that its users can buy direct from within the app.
The latest to take advantage of TikTok's attention grabbing addiction is Canadian e-commerce platform #Shopify
@endabreslin @WiserIn10 @EvanKirstel
5/
#Shopify has partnered with #TikTok so that Shopify merchants can add a shopping tab to their TikTok business profiles
This is #SocialCommerce and is forecast to reach $36billion this year in sales...and to be 5% of retail sales by 2025!
@Reuters
reut.rs/38fTZIU
#Shopify has partnered with #TikTok so that Shopify merchants can add a shopping tab to their TikTok business profiles
This is #SocialCommerce and is forecast to reach $36billion this year in sales...and to be 5% of retail sales by 2025!
@Reuters
reut.rs/38fTZIU
• • •
Missing some Tweet in this thread? You can try to
force a refresh
