2/ Collectively known as #CSAM (child sexual abuse material), #Apple are not the first in #BigTech to use #technology to surveil its users for this
3/ #Facebook has been using #algorithms to detect child abuse images since at least 2018 (which the CEO of Facebook-owned #WhatsApp seemed to have forgotten when he launched an outraged #Twitter tirade at Apple's new measures last week)
4/ #YouTube already analyzes every uploaded video for explicit or abusive scenes involving children
5/ #Google and #Microsoft have provided tools for detecting CSAM on their platforms for years
6/ And Apple have had CSAM detection on iCloud email since 2019!
So, why the outrage?
7/ Afterall, Apple's new measures are only triggered if the image on the devices MATCHES an image that is held on the central database of child abuse images
The new features will not be triggered by a mum uploading a cute and endearing photo of their child playing in the bath
8/ I get the slippery slope argument
But surveillance is part of everyday life now
You can't walk down the street without a camera filming you or your smartphone tracking your every move
9/ And we know that our Governments are listening and watching...#EdwardSnowden blew that whistle 8 years ago!
10/ For me, the question on #surveillance has to be "who cares and why?"
Just because they can surveil my every move, doesn't mean that they will or want to...does it?
1/ #TikTok is supper addictive...as the 1.3 billion monthly active users (and I) can testify.
Its strength is in the #algorithms that use the 15-30 second videos to figure you out really quickly...and then feed you a never ending diet of video shorts that tickle your fancy
2/ #TikTok captures more "signals" about you than any other social media platform...and in double-quick time
(Think about it...on #Netflix, you need to watch a whole show before they know if you'd more of the same. On TikTok, they've figured that out in a couple of minutes)
3/ Which all makes TikTok a perfect place for #ecommerce. Especially when you can add influencers like 16 year old #CharlidAmelio and her 123m followers (her videos have been Liked 9.8 billion times...which means they've been watched many more times than that!)