We are LIVE tweeting the panel discussion “East of Eden: Unleashing the Content Subcontinent” with @ianuragthakur, Bela Bajaria, @MadhuriDixit, @shekharkapur, @saadmohseni and @authoramish

Stay tuned for updates!

#Raisina2022
Join us for the session LIVE here:

#Raisina2022 #RaisinaDialogue #TerraNova
.@ianuragthakur: To exist and to stay relevant, we need hard power and to form relations beyond boundaries, we need #softpower.

#Raisina2022 #culture #content
.@ianuragthakur: Possessing a rich culture and history, India has a lot to showcase, it could be the next AVGC production hub. It is both the #hardpower and #softpower that are coming together.

#Raisina2022
.@shekharkapur: We recently saw the rise of #SouthKorean culture. What happened? Korea happened. In the past it was America, but now the #softpower has shifted.

#Raisina2022 #kpop #kdrama
.@shekharkapur: Two things are happening right now: Consumption patterns are increasing and our consumers are getting sophisticated.

#Raisina2022 #content
.@shekharkapur: The world is a #metaverse. If we dive into the Indian #content culture and create a metaverse, we can create a new #culture.

#Raisina2022
.@MadhuriDixit: We are used to being steeped in our own culture and yet, we are accepting other cultures and making it our own. It is an important part of our lives, and that is visible in our #movies.

#Raisina2022 #Bollywood
.@saadmohseni: #Media can play an important role in bringing a positive change. In #Afghanistan, it is largely due to media that the #Afghan people have discovered new aspirations and new mindsets.

#Raisina2022
@saadmohseni: In this polarised world, it is exceptional that stories from different parts of the world, be it #India or #Korea, bridge the gaps between different people. #Media can be a positive agent of change.

#Raisina2022
.@shekharkapur: How does #India become the next influence economy?

It is the #culture that will drive it, the drive of the young people that have not yet gotten access to the world. What we have to do is release it and let them express themselves through different mediums.
Bela Bajaria: #Consumer choice is important, one should be able to choose the platform, to be able to watch and access #content from all around the world.

#Raisina2022
Bela Bajaria: In order to extend opportunities to build a skillset to all corners of the country, #Netflix has partnered up with several screenwriters.

#Raisina2022 #content #OTT
Thank you for joining us today.

Join us tomorrow for more debates and discussions.

Find the #Raisina2022 AGENDA here: orfonline.org/raisina-dialog…

#RaisinaDialogue2022

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Edited by @anahitakhanna95 & @PreetiLourdes

orfonline.org/series/the-rai…
A key reason for the growth of the passion #economy is that it offers alternative ways of making money, innovative paths toward professional fulfilment & unprecedented career opportunities, writes @utkarsh_amitabh or-f.org/103498
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