Does every targeting variant count as a distinct ad? Does this include e.g. automated generation of text+image versions according to diverse targeting criteria? bloomberg.com/news/articles/…
- you have 1,000 predefined regions/cities
- for each region you have 5 text variants for 5 sub groups (using additional targeting criteria e.g. according to political views)
- resulting in 5,000 different versions of ads per occasion?
- for every promoted FB post, automatically upload 1,000 tiny seed audiences to Facebook and then target similar people ('lookalikes')?
- set up a high number of fine-grained FB retargeting campaigns (triggered by signals from Facebook pixel, websites, apps etc)
- (semi)automatically modify+update these campaigns every 2 days?
I mean, if you run 6m different ad campaigns, there must be some factors of scale.
Of course it is much about testing. But what are the mechanisms and variables scaling this up to 175,000 variations a day?
(wired.com/2016/11/facebo…)
- they mostly used 'direct response' ads
- with targeting based on the campaign's email/CRM data
- also based on tracking website visitors and 'engagers'
- most likely heavily using Facebook's 'Custom Audiences' tools