1/ The themes expolited by Kremlin-linked IRA ads on Facebook are nothing new and match what we've seen on other platforms. What's notable is how they not only play both sides of issues but also micro-target segements of U.S. pop. Take these pro and anti police ads: 
2/ IRA accounts also played heavily on the racial divide in the US. Targeting of both Black Lives Matter supporters as well as those interested in Southern Pride and the Confederate flag are prevalant.
3/ There was also a significant effort by IRA accounts to inflame anti-immigrant and anti-Muslim sentiments while at the same time targeting immigrants and Muslims with ads that highlighted the very same anti-immigrant and anti-Muslim sentiments that they were helping to push.
4/ Despite the at times clunky English skills and the limited to non-existent impressions on some of the IRA ads, these efforts show, again, an understanding of the fault lines in US society, and a cynical wiliness to exploit them.
