Nigerian's love the noise.Follow the signal. Tune out the noise. This is less sexy than glamours premieres and everyone talking about your movie. Most of these cinema movies you reference have their investors nursing massive losses. Like 100%. Real talk, I know the numbers
The only reason this isn't widely known is Nollywood primarily attracts vanity investors. There I said it, in 2015 @irokotv lost $120k on a cinema movie Never again. Every ROK produced movie has been profitable since. 100% hit rate. No glitz, no glamour. Just sauce. Hot sauce.
There still remains a problem in distribution investment for Nollywood. Everything is inadequate. Anyone who tells you otherwise is lying. VCD/Video club which was the old economic driver of Nollywood profits died in 2013. I wrote about it 5 years ago. jason.com.ng/alabanomics-ye…
Nothing is there to replace it. Yet. Cinema won't. Internet TV won't. YouTube won't. Advertisers most definitely won't. Scratch beneath the surface there is an apocalypse happening in Nollywood for hundreds of producers who can't produce anymore. Thats the truth. Apocalypse.
BOI, @africamagictv @ROKNigeria are all trying their best to reverse this. ROK / ROK2 / ROK3 channels, the investments started in 2013 when the VCD model showed obvious signs of terminal illness, RIP. medium.com/@jasonnjoku/co… and isn't an accident.
I had a 5 year relationship with @DStvNg before we got on their platform. If thats not long term planning I don't know what is. Jeez I was visiting @dish offices in Colorado in 2012 pitching a channel. Nollywood is young. Maybe 20years. @UniStudios is 106 years old.
How old is Nigeria that we are making comparisons. Mrs Njoku tells me to pay no mind. Just focus on executing. Something I need to blow off steam. Whether you like it or not ~50m globally watch the Nollywood of today. The distribution is still hyper fragmented (and illegal).
Thats why the companies are relatively small. But we will get there. Give us another 5 years. The future is already being built. Signal over Noise. Signal over Noise. Signal over Noise.
@ROK_SKY is the #1 African / Black channel in the UK. Signal. The data is all here barb.co.uk/viewing-data/w… and freely available. Added BET and VICE for comparison. Its a reason why advertising revenue grew 46% H1'19 vs H2 17. 
Thats why Iroko deals in Data and transparency. Signal over Noise. Rant Over. Let me go and hold my children.
