Social Media Analysis of the race for #Miami's easternmost #FL27 Congressional district which has five Democrats vying to be the nominee (and presumptive front-runner) to replace Ileana Ros-Lehtinen.
I used @crowdtangle to analyze all 5 candidates last 3 months.
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@david4florida - highest engagement rate, most retweets
@matthaggman - most popular single post, lowest engagement rate, most posts.
@VOTEHEPBURN - doing better than:
@rosengonzalez - least posts, fewest interactions
@DonnaShalala - nearly fewest posts, underperforming
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Underperforming: @DonnaShalala has the most followers, but isn't taking advantage of it with 2 posts daily.
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@david4florida has the most viral content
@rosengonzalez - most interactions from photos
@DonnaShalala - not competing in the space, buying advertising.
@VOTEHEPBURN - interaction underpeform, A4 effort
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@david4florida - most consistent, near the top in both FB &Twitter
@matthaggman - quantity over quality Twitter, but producing results, FB, eh.
@rosengonzalez - abandoned Twitter, but doing well on FB.
@DonnaShalala - failing to participate.