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Ben Nimmo @benimmo
, 5 tweets, 2 min read Read on Twitter
Catching up: interesting finding from @Ofcom on a pro-Saudi advert which broke the ban on political advertising.

(Page 9 onwards.)

ofcom.org.uk/__data/assets/…
One-minute clip. Repeated 56 times from March 6-8.

Wording included, "Led by King Salman and Crown Prince Mohammed Bin Salman, these action-oriented goals are within reach."

This during MBS' visit to the UK.
Killer quote here: "In Ofcom’s view, the primary aim of the advertisement was to
portray the Kingdom of Saudi Arabia in a positive light."

(Top of p.14)
Advertiser's response: the ad was overwhelmingly about trade. Any reference to anything else was marginal, incidental and non-controversial.

(Top of p.15)
Ofcom: Um, no.

Ad "appeared designed to promote positively the Kingdom of Saudi Arabia and to persuade UK viewers of the benefits of maintaining a relationship with it, at a time when such a relationship was a matter of contention."

Influence campaigns take many forms.
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