Me : Personally? I don't. I have a content life working in research. I use maps in my research, I teach members of the LEF to map and I have always shared the technique under CC by SA.
Me : Some of us are driven by money, some of us are driven by other things ... in my case happiness which I partially achieve through contentment. My interest in maps is that I use them. I'm delighted others find them useful ...
Me : ... I would have a commercial interest and bias in maps being right. Today, I don't. I'm always looking for the better way of mapping. If I find a better way, I can throw the past away without all the baggage and inertia.
Me : Then good. It'll be something I can learn. All I can do with today's form of mapping is to set the bar as high as I can and to challenge others to find that better way ... and to keep it open, to let others challenge it.
Me : No. I'm saying they don't mix well. You need a strong mindset to overcome inertia created by commercial interests. A key aspect of research is willingness to throw models away, not easy if your livelihood depends upon it.
Me : Seriously? I'm sure you can use Google to search for some. Let's pick an easy one - Theranos.