Thread by @iamnickyates

***The first line of your email is MASSIVELY important***

Are you writing killer subject lines then losing the reader once they open your email?

Your first line of your email is called your lead

And if you mess it up, you'll never make money with email

Here's how to fix it...

P.S. These ideas can be applied to your threads too, if you are a smart tweeter (like I know you are) you'll notice I use leads in most every thread I write

Anyways... ONWARD!

Lead 1: The Gary Halbert Special-

Gary Halbert once wrote an ad for a book titled "Betty's Diet Book"

This book sold like hotcakes due to the incredible ad

I recommend you read it

Here's the lead Gary used...

"My name is Betty Adams and, the first thing you should know about me is... I am not a doctor.  I’m not an expert on nutrition either.  I never went to college and I don’t have a degree in anything."

Why was this so effective?

Keep reading...

Betty immediately disqualified herself as a guru

She immediately related to her audience and they trusted her

The weight loss niche is often sensitive, fragile minded, and coming off of a recent failure

They don't want to hear from another expert

They want to hear from a peer, someone who has struggled like them

They want a story about failure which lead to success

They want to hear someone say, "hey I've been there too, take my hand and I'll show you the way..."

Here's a recent example...

"A lot of guys think they can't make a name for themselves online, or at least make a real side income for their skills..."
-@WesternMastery

Immediate relation to readers

Sean shows how he was at one place (employed and not making online money)

Then found a way out

Next...

2: Did You Know- This one's easy and super effective

"Did you know you can write headlines in a way that will double your open rates?...And write them in under 5 minutes? Read on..."

Swipe that format and try it in your next email lead

Why does this lead work so well?

It works because it tells you exactly what you get by reading the email

By the end of that email, the reader will have a formula for writing headlines that convert and saves them time

Sounds nice, doesn't it?

Lead 3 coming up...

3: If/Then- My personal favorite

Those who follow me know I use the hell out of this lead

"If you want to learn how to write copy from your kitchen table in just 1 month, then you'll find this email extremely valuable. Keep reading..."

See how easy that is?

This works in the same way the "Did you know" lead works

It gives the reader an exact promise they'll receive by the end of the email

That's a huge bonus for the reader

No sneaky, mysterious shit

It's very obvious what you get by reading

Next one..

4: Bite sized lead- Ben Settle used this one a lot in his ads and I love it

"I was the total skeptic..."

It's short and sweet

It immediately makes you a peer to the reader

And here's why it works...

Typically the skeptic line follows an outlandish type of headline

The reader is thinking, "no way that's possible" then the first line also shows that you think the same thing!

So, they keep reading to see what changed your mind about the headline

And look at this...

Here's a bite sized lead from @SCHM7DT recent email:

"$5,000,000 per year."

That's it...

But, tell me that wouldn't draw you in to the rest of the copy

It makes you say, "yeah right" but then also wonder if he has the plan to back it up... so you continue reading

Here are a few more leads I recently saw, which you can swipe:

"Being more conscious of what I subject myself to on social media has changed my life." -@TJRicks_TSP

An immediate qualification for the reader... Who wouldn't relate to this?

Here's your assignment before you go:

1. Take note of just ONE of these methods
2. Use it in your next email
3. Practice these and track your email analytics
4. Make adjustments as needed

Lastly, before you go...

RT this for others to see... Email will be absolutely crucial in 2019

https://twitter.com/iamnickyates/status/1079399673645936640?s=20