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Pulp Librarian
@PulpLibrarian
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Today in pulp I'm looking at Penguin Books from 1966. Why? Because that's the year they ditched the Marber Grid and brought in Alan Aldridge as art director to spice up their fiction covers!

Let's see how he did...
Boswell's #London Journal: 1762-1763, edited by Frederick A Pottle. Penguin Books, 1966. Cover by Alan Aldridge.
Kiss Kiss, by Roald Dahl. Penguin Books, 1966. Art by Alan Aldridge.
Sleepwalkers, by David Karp. Penguin Books, 1966. I really like this as a cover!
Jubb, by Keith Waterhouse. Penguin Books, 1966. Richard Heimann's photography catches the 60s mood...
Farewell, My Lovely by Raymond Chandler. Penguin Books, 1966. Another favourite of mine...
The Penguin John Lennon (1966). Cover by Alan Aldridge.
Island, by Aldous Huxley. Penguin, 1966. Cover by Ross Cramer.
Maigret's Special Murder, by Georges Simeon. Penguin Books, 1966. Cover by Karl Ferris.
A Kind Of Loving, by Stan Barstow. Penguin Books, 1966.
Gunner Cade, by Cyril Judd. Penguin 1966. Cover by Ian Yeoman.
The Unpleasant Profession of Jonathan Hoag, by Robert A Heinlein. Penguin, 1966. Cover by Alan Aldridge.
Personally I'm a fan of Alan Aldridge's work at Penguin, though that does put me into a minority! De gustibus non disputandum est, as they say.

More covers another day...
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Pulp Librarian
@PulpLibrarian
In 1977 Texas Instruments, a recent entry into the market, cut its price for LCD watches to under $10. As a vertically integrated company it could still make a profit - but few of its competitors could. The LCD market began to collapse...
In comparison Seiko had fully automated its watch production, diversified into quartz analogue as well as LCD digital, and continued to innovate with new watch features. In 1979 it bought the now-defunct Pulsar brand. LCD was king.
Throughout the 1980s both Casio and Seiko continued to make LCD watches smarter. In 1980 Casio launched the Game-10 which let you play space invaders, and the C-80 - a calculator watch with a keypad you could actually use!
Read 3 tweets
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Pulp Librarian
@PulpLibrarian
The US hit back with its own innovation: the digital watch calculator. Pulsar and Hewlett-Packard released models with keypads so small you needed a stylus to operate them. In contrast the 1975 Uranus Calculator watch put its keypad on the bezel!
By 1976 the US had reached peak LCD: over 70 manufacturers were providing digital watches in a wide range of designs - some good, some not so great. But very soon the LCD bubble would burst - and price would be the pin that did it.9
In 1977 Texas Instruments, a recent entry into the market, cut its price for LCD watches to under $10. As a vertically integrated company it could still make a profit - but few of its competitors could. The LCD market began to collapse...
Read 8 tweets
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Pulp Librarian
@PulpLibrarian
In 1975 Seiko launched the 0634: the first digital quartz watch with a chronograph that could measure to a tenth of a second! Between them Seiko and Casio had honed in on the future of watches - digital gadgets!
The US hit back with its own innovation: the digital watch calculator. Pulsar and Hewlett-Packard released models with keypads so small you needed a stylus to operate them. In contrast the 1975 Uranus Calculator watch put its keypad on the bezel!
By 1976 the US had reached peak LCD: over 70 manufacturers were providing digital watches in a wide range of designs - some good, some not so great. But very soon the LCD bubble would burst - and price would be the pin that did it.9
Read 9 tweets

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