,
12 tweets,
4 min read
Read on Twitter
The database market is old, large & growing. At the same time it is fragmenting as newer nonrelational databases emerge to deal with new types of data and workloads. Traditional vendors like $ORCL have seen competition emerge from opensource alternatives leading to slower growth. 
Growth in the database market has been supported by growing data generation and related use cases.
Databases are at the heart of all software applications. The advent of the cloud has democratized storage, networking & compute which has led to exponential growth in the number of applications. These applications are using & collecting ever increasing amounts of data.
Microservices architecture as popularized by $AMZN has allowed for further fragmentation of the database market as one application can now easily pull from multiple different types of databases depending on the use case.
Relational and nonrelational databases can be divided into operational and analytical use cases.
This division has led to numerous product offerings by different companies.
Databases can be viewed even more broadly. Those that have been opensourced and those that have been built by the legacy vendors. In recent years the popularity of opensource databases has surged.
The surge in popularity of opensource databases has been driven in part by the rise of newer nonrelational databases.
Cloud vendors have embraced opensource DBs as they provide a final resting place for a customers data. Once a customer has their data on a cloud vendor it is easy to then use the wide array of microservices & managed services offered by the cloud vendors to build modern apps.
$MDB came public in the fall of '17 becoming the first database company to do so in +20 yrs. It likely will not be the last database company to come public with all the money being invested in the space by VCs.
$MDB's document database has been successful in generating user demand because of its strong community driven by a freemium offering that pulls in key attributes of relational and nonrelational databases.
MongoDB Atlas, a fully managed database-as-a-service, has quickly become a key part of the $MDB growth story and is allowing the company to better respond to cloud native offerings.
