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I was trying to find an ATM in Vegas and the Internet directed me to the 4th floor of the M&M Store, which observationally has several thousand M&M themed SKUs and at least 15 employees, and now I have so many questions.
Who greenlit that project? Why on what is presumably the most expensive retail footage in Vegas? Why in Vegas? It has to be a branding play, right? Right? But it really did have several hundred customers at 6 PM on a Sunday? What hole does M&Ms The Brand (TM) fill in their lives?
What is the LTV of an M&Ms user? What does that distribution look like? Are there power-users or people making business purchasing decisions that are the real targets of that? If so, what kind of business spends millions of dollars on M&Ms? More retail or food services?
Also, relevantly to the actual question, what process at which company put a branded bank ATM on the 4th floor of the M&M store, as opposed to the 1st floor or another retail establishment on the street?
