Thread by @JuddLegum

1. The Trump campaign has DRAMATICALLY changed its advertising strategy online in the last week.

Let's review.

2. On May 1, April 30, April 29, April 25, April 17, April 16, I reported on Trump campaign ads that clearly violated Facebook's own rules. The May 1 report also included violations of Google's rules.

popular.info/p/trump-ad-con…

3. Trump has not created a new campaign ad on Facebook SINCE MAY 2.

Now that the campaign can't break the rules with impunity it's much less interested.

4. This is the power of ACCOUNTABILITY JOURNALISM. The Trump campaign behaves one way when it operates in secret & another way when people are watching.

You can support accountability journalism by subscribing to the Popular Information newsletter at popular.info

5. The Trump campaign is likely to be active on Facebook again soon. this is the beginning, not the end.

But we've shown that a little elbow grease can change how the Trump campaign and Facebook operate.

6. It's not over. For example, these deceptive Howard ads are back on Google

Details: popular.info/p/exclusive-tr…

7. It's not that surprising to see the center of gravity shift from Facebook to Google.

Facebook has forced the Trump campaign to take down its most egregious ads. Google has not.

8. But even on Facebook, the deceptive messaging is not absent from the platform. It's just shifted to proxies. I'll have a lot more on that soon in popular.info

9. UPDATE: In the 20 minutes it took to write this thread, Trump resumed his Facebook ads. Still very safe stuff promoting a dinner in New Orleans, but it's new