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, 5 tweets, 1 min read
"Two Ways To Get The Best From Ad Re-targeting"

Alright. I know everyone of you must have heard of Re-targeting on Facebook & the rest.

For those who don't know what it is you can look it up in Google.

This night I'll be giving you two ideas that will boost your ad retargeting
conversion.

Quickly...

Here we go:
1) Change the ad photo or video: Here, you need to change the ad photo or video you used for the previous ad.

Why?

If someone clicked on your ad and maybe forgot to purchase or is kinda skeptical,

And the person sees that same ad again...
There's every tendency that he'll scroll passed your ad saying: "I've seen that post before"

But when you change your ad photo or video to something better and attention grabbing...say,

a before and after photo, a slideshow or a good video. This will look fresh in the eyes of
Your prospect and make him look again and read your caption.

2) Add an additional offer: here you add an additional offer to your previous offer...like a 20% discount or an extra free guide just because he clicked on your link but didn't take the next action.

This will make him
reconsider your offer again.

That'll be all for tonight. Have a lovely service tomorrow.

If you need more info on this, hit my DMs immediately.

Gracias😇😎
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More from @zic_toti see all

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Stephen O.
@zic_toti
"How To Craft Content Marketing Plan For Your Business"

On today's thread, I will be showing you how to craft a good content marketing plan for your business.

Like I always say, get a paper & a pen. And read...😎

Let's go🔥

Content marketing is one of the best ways of getting
Regular leads and customers. But the truth is, getting a good content marketing plan is usually a headache to business owners.

So in this thread, I'll show you easy steps of crafting a good marketing plan.

1) Know Your Audience: this is the numero uno in anything you do. For
you to create something that will bring you money, u need to know who you're talking to. By 'knowing' you need to know:

• Who they are
• What they do
• What challenges they are CURRENTLY facing
• What are their goals in business
• Will they be able to afford your solutions
Read 10 tweets
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Stephen O.
@zic_toti
"How to move cold leads to hot prospect in 5 mins"

For business owners!

Before you read this tweet, go back to the thread I posted some moments ago.

With that you can understand this better.

Are we good to go? Sure we are!

A cold lead is someone who hasn't trusted you enough
To send you his money. He's probably knowing you for the first time via your sponsored posts or regular content or whatever.

At this stage he's just becoming aware of your brand.

The first stage here is AWARENESS. He just saw your ad and clicked the link to learn more about you
So what you need to do here is to move him to a sales page.

This is where the work is. Because you have to move someone from a stranger to a customer in less than 4mins. So what do you do,

You have to create an IRRESISTIBLE sales letter(page). This letter has to be
Read 8 tweets
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Stephen O.
@zic_toti
"How to turn your COLD leads to HOT leads with Email Marketing"

Today's thread is basically for email marketers & aspiring email marketers.

In this thread, I will give u a quick guide on how to move cold leads to hot leads.

Are you ready? Grab your pen & paper NOW

Let's go🔥
For you to move a prospect from cold/stranger to a fan, u need to understand the cores of customer value journey.

This journey is broken into 8steps but can be grouped into three stages.

These stages are:
1) Awareness
2) Engagement & Evaluation
3) Conversion

So the first thing
you have to do is to identify what stage of the process the cold lead is in.

Usually they are usually in the awareness stage.

This is actually a stage where they are just knowing about your brand and what you do.

Maybe they discovered you through an IG post or through a lead
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